Conditions of Use
Please read this carefully. It contains important information about your rights and obligations, and it limits what you can recover from us. It requires most disputes to be resolved by individual arbitration rather than in court, and it waives your right to take part in a class action. You can opt out of arbitration within 30 days — see Resolving disputes.
These Conditions of Use govern your access to and use of every website, application and online service operated by Beyond Meat, Inc. (“Beyond Meat,” “we,” “us” or “our”), including beyondplantprotein.com, beyondmeat.com and its regional versions, and beyondimmerse.com. We call these the “Sites.”
Buying from us is governed by a separate document. If you place an order, our Terms of Sale govern that purchase. They are part of these Conditions of Use and are incorporated into them — see Buying from us.
Contents
- 1. Your agreement with us
- 2. Who may use the Sites
- 3. What you may do with the Sites
- 4. Information you give us
- 5. Accounts and passwords
- 6. Things you must not do
- 7. Reviews, photos and anything else you post
- 8. Our right to remove content and suspend access
- 9. Copyright complaints
- 10. Our intellectual property
- 11. Links and third-party content
- 12. Information on the Sites
- 13. Buying from us
- 14. Privacy
- 15. Where the Sites are meant to be used
- 16. Disclaimer
- 17. Limitation of liability
- 18. Your indemnity to us
- 19. Governing law
- 20. Resolving disputes
- 21. Time limit for bringing a claim
- 22. Changes to these Conditions
- 23. General
- 24. How to contact us
1. Your agreement with us
These Conditions of Use are a binding agreement between you and Beyond Meat. You accept them when you tick the box that says you agree, when you create an account, when you place an order, or when you otherwise use the Sites.
If you do not agree to them, do not use the Sites.
2. Who may use the Sites
You may use the Sites only if you are 18 or older and able to enter into a binding contract. The Sites are intended for people in the United States.
The Sites are not directed to children, and we do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will delete it.
3. What you may do with the Sites
We give you a personal, non-exclusive, non-transferable and revocable right to use the Sites for your own personal, non-commercial purposes. That is the whole of the permission we give you; every other right is reserved to us and to our licensors.
You may print or download one copy of a reasonable number of pages for your own personal use. Your browser may cache pages, and your device may hold temporary copies while you view them. You may use any sharing feature we build in the way it is designed to be used. You may not do anything else with the material on the Sites without our written permission.
You must not remove any copyright or trademark notice, use an image or video separately from the text it appears with, or use any part of the Sites commercially.
4. Information you give us
You agree that the information you give us is true. That includes your name, contact details, delivery address, payment details and the location you tell us you are in.
Some things we do depend on where you are — which privacy rights apply to you, which cookie settings we apply, and where we can ship. We work your location out from your internet connection, and that is not always right. It is often wrong at state level, and it can be wrong at country level if you use a VPN, a corporate network, or a privacy relay built into your browser or phone.
So if the setting we have applied does not match where you actually are, you can change it yourself. Open Cookie Preferences in the footer of any page and set each category the way you want it. We will keep your choice, whatever we detected.
5. Accounts and passwords
You may need an account to buy from us or use some features. Keep your account details accurate and up to date, keep your password to yourself, and tell us straight away if you think someone else has got into your account. Your account is personal to you and you are responsible for what happens under it.
We recommend using a password you do not use anywhere else.
We may disable a username or password at any time if we reasonably believe it is being misused or that you have broken these Conditions.
6. Things you must not do
You must not use the Sites in any way that breaks the law, and you must not:
- Impersonate anyone, or misrepresent who you are or who you are connected with.
- Scrape, crawl or harvest anything from the Sites using any automated means, except that public search engines may index publicly available pages. We may withdraw that permission.
- Collect personal information about anyone else from the Sites.
- Send spam, chain messages or unsolicited marketing through the Sites.
- Introduce a virus, worm, trojan or anything else designed to do harm.
- Attack the Sites, including by denial-of-service, or try to get access to any part of our systems you are not meant to reach.
- Overload the Sites, or interfere with anyone else's use of them.
- Get around any measure we use to restrict access to or use of the Sites.
- Use the Sites for any commercial solicitation.
7. Reviews, photos and anything else you post
Where we let you post something — a product review, a rating, a photo, a comment, a competition entry — we call it your “Contribution.”
Reviews are public. Anyone can read them.
You keep ownership of your Contribution. You give us and our affiliates and service providers, and their and our licensees, successors and assigns, a worldwide, non-exclusive, royalty-free, sublicensable and transferable right to use, reproduce, modify, adapt, publish, translate, display and distribute it, in connection with our business and our products. That right continues after you stop using the Sites.
When you post something, you promise that it is yours to post, that you have the right to give us that permission, and that it does not break these Conditions or anyone else's rights.
Your Contribution must not be unlawful, defamatory, obscene, harassing, hateful or discriminatory; must not infringe anyone's intellectual property, privacy or publicity rights; must not impersonate anyone; and must not be commercial advertising.
If we want to use your name, image or likeness in advertising, we will ask you separately. This section does not give us that permission.
8. Our right to remove content and suspend access
We may remove or refuse to post any Contribution, take whatever action we think is appropriate about it, suspend or end your access to the Sites, and cooperate with law enforcement or a court order.
We do not review everything before it is posted, and we cannot promise to remove objectionable material quickly. We are not responsible for what other people post.
9. Copyright complaints
If you believe something on the Sites infringes your copyright, send us a notice containing:
- Your physical or electronic signature, or that of someone authorized to act for you.
- Identification of the work you say has been infringed.
- Identification of the material you say is infringing, and enough detail for us to find it.
- Your address, telephone number and email address.
- A statement that you believe in good faith that the use is not authorized by the copyright owner, its agent or the law.
- A statement that the information in your notice is accurate and, under penalty of perjury, that you are authorized to act for the owner.
Send it to legal@beyondmeat.com or to the postal address in How to contact us, marked for the attention of our copyright agent. We end the accounts of repeat infringers.
10. Our intellectual property
The Sites and everything on them — text, images, video, audio, software, design, and the way it is all put together — belong to us or to our licensors and are protected by intellectual property law. Our names, logos, product names and slogans are our trademarks. You may not use them without our written permission. Other companies' trademarks belong to them.
If you send us an idea or a suggestion about our products or the Sites, you agree we may use it without owing you anything and without any obligation of confidence.
11. Links and third-party content
The Sites link to places we do not control, including social media platforms and marketplaces. We do not endorse them and we are not responsible for them. If you follow a link, you do so at your own risk and under that site's own terms and privacy notice.
You may link to the home page of a Site as long as you do it fairly and lawfully and do not suggest we endorse you. Do not frame our pages or present them as part of your own site. We may withdraw permission to link at any time.
12. Information on the Sites
We try to keep the Sites accurate and current, but we do not promise that everything on them is complete or up to date, and we are under no obligation to update it.
Always read the label. Product packaging carries the authoritative ingredient, nutrition, allergen and handling information for what you actually receive, and it may differ from what the Sites show. Images are examples.
13. Buying from us
Everything you buy from us is governed by our Terms of Sale, which are incorporated into these Conditions of Use. If anything in the Terms of Sale conflicts with these Conditions in relation to a purchase, the Terms of Sale govern that purchase.
Where we run a promotion, competition or giveaway, its own rules apply in addition to these Conditions and are incorporated in the same way.
14. Privacy
Our Privacy Notice explains what we collect, why, who we share it with and what choices you have. Our Cookie Notice explains the cookies and similar technologies we use.
These Conditions of Use do not change anything in those notices, and nothing in this document is a consent to the collection or use of your personal information. Where we need your consent, we ask for it separately.
15. Where the Sites are meant to be used
We operate the Sites from the United States and provide them for people in the United States. We do not represent that they are appropriate or available elsewhere. If you use them from somewhere else, you do so on your own initiative and you are responsible for complying with your local law.
16. Disclaimer
THE SITES AND EVERYTHING ON THEM ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW WE DISCLAIM ALL WARRANTIES, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.
WE DO NOT WARRANT THAT THE SITES WILL BE AVAILABLE, UNINTERRUPTED, SECURE OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SITES ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. YOU ARE RESPONSIBLE FOR YOUR OWN ANTI-VIRUS PROTECTION.
This section is about the Sites, not about our products. What we promise about the food we sell you is in the Terms of Sale.
THE FOREGOING DOES NOT AFFECT ANY WARRANTY THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW. Some states do not allow the exclusion of certain implied warranties, so some of the above may not apply to you. This gives you specific legal rights, and you may have other rights that vary from state to state.
17. Limitation of liability
TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER WE NOR OUR AFFILIATES, LICENSORS, SERVICE PROVIDERS, EMPLOYEES, AGENTS, OFFICERS OR DIRECTORS WILL BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES ARISING OUT OF OR CONNECTED WITH YOUR USE OF, OR INABILITY TO USE, THE SITES — INCLUDING LOSS OF REVENUE, PROFIT, BUSINESS, GOODWILL, DATA OR USE — WHETHER THE CLAIM IS IN CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR ANYTHING ELSE, AND EVEN IF THE LOSS WAS FORESEEABLE.
OUR TOTAL LIABILITY ARISING OUT OF OR CONNECTED WITH YOUR USE OF THE SITES WILL NOT EXCEED THE GREATER OF ONE HUNDRED DOLLARS ($100) OR THE AMOUNT YOU PAID US IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.
This limit does not apply to our gross negligence or willful misconduct, or to death or personal injury caused by a product you bought from us. Nor does it affect any liability that cannot be excluded or limited under applicable law.
Some states do not allow the exclusion or limitation of incidental or consequential damages, so some of the above may not apply to you.
18. Your indemnity to us
You agree to defend, indemnify and hold harmless Beyond Meat, its affiliates, licensors and service providers, and their and our officers, directors, employees, contractors and agents, against any claims, liabilities, damages, losses, costs and expenses (including reasonable legal fees) arising out of your breach of these Conditions of Use, your use of the Sites, or your Contributions.
This does not require you to indemnify us against our own negligence or willful misconduct.
19. Governing law
These Conditions of Use, and any dispute arising out of or relating to them or to the Sites, are governed by the laws of the State of California, without giving effect to any conflict-of-laws rule. The United Nations Convention on Contracts for the International Sale of Goods does not apply.
For any dispute that is not subject to arbitration under Resolving disputes, you and we agree to the exclusive jurisdiction and venue of the state and federal courts in Los Angeles County, California.
20. Resolving disputes
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS. IT REQUIRES MOST DISPUTES BETWEEN YOU AND US TO BE RESOLVED BY INDIVIDUAL ARBITRATION RATHER THAN IN COURT, AND IT WAIVES YOUR RIGHT TO TAKE PART IN A CLASS ACTION. YOU CAN OPT OUT WITHIN 30 DAYS AND STILL USE THE SITES AND BUY FROM US.
Talk to us first
Most problems can be sorted out quickly. Before starting an arbitration, you must send us a Notice of Dispute, and we must send you one before starting an arbitration against you.
A Notice of Dispute must be individual to you and must include: your name, your postal address and email address, your order or account reference if you have one, a description of what the dispute is about, and the specific relief you are asking for. You must sign it personally. A form completed and submitted on your behalf in identical terms with other people's is not a Notice of Dispute and does not start the clock.
Send it to legal@beyondmeat.com or to the postal address in How to contact us, marked “Notice of Dispute.” Either of us may ask for an individual telephone conversation to try to resolve it, and both of us agree to take part in good faith.
Neither of us may start an arbitration until 60 days after the Notice of Dispute is received. Any limitation period is paused while that 60 days runs.
Arbitration
If we cannot resolve it, any dispute between you and us, whether based on contract, statute, consumer protection law, tort, fraud or anything else, and whether it arose before, arises now or arises in the future, will be resolved by final and binding individual arbitration, and not in court.
The arbitration will be administered by the American Arbitration Association under its Consumer Arbitration Rules in effect at the time, and, where they apply, its Mass Arbitration Supplemental Rules. The Federal Arbitration Act governs this section. The arbitration will be held in the county where you live, or by telephone, videoconference or written submission if you prefer. One arbitrator will decide it, may award any relief a court could award you individually, and must give a written decision. Judgment on the award may be entered in any court with jurisdiction.
We will pay your arbitration filing fee and the arbitrator's fees for an individual arbitration you bring, except where your claim is frivolous or where you did not first send a Notice of Dispute that meets the requirements above. Each of us pays our own lawyers, unless a statute entitles you to recover fees.
Class action waiver
YOU AND WE EACH AGREE TO BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE PROCEEDING, AND NOT IN A PRIVATE ATTORNEY GENERAL CAPACITY. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS OR PRESIDE OVER ANY CLASS OR REPRESENTATIVE PROCEEDING.
If this class action waiver is held to be unenforceable as to any claim, then the whole of this arbitration agreement is void as to that claim, and that claim will be decided in court under Governing law. The rest of this arbitration agreement continues to apply to every other claim. A court, not an arbitrator, decides whether this class action waiver is enforceable.
If many similar claims are filed at once
If 25 or more Notices of Dispute or arbitration demands raising substantially the same issues are filed within 90 days by or with the coordination of the same lawyer or firm, the following applies, so that the claims can be dealt with properly rather than by weight of numbers.
- You and we will each select up to ten claims to be arbitrated first, as bellwethers. Each is decided individually, on its own facts.
- The remaining claims are paused. Every limitation period is paused with them, so nobody loses a claim by waiting, and any filing fee already paid is preserved.
- After the bellwether decisions, you and we will take part in a single mediation in good faith to try to resolve the remaining claims.
- If that does not resolve them, the remaining claims proceed in further groups on the same basis until they are all decided.
Nothing in this section takes away anyone's right to have their own claim decided individually on its own merits, and no claimant is bound by the outcome of anyone else's bellwether. If a court holds this section unenforceable, it is severed and the rest of this arbitration agreement still applies.
What is not covered
Arbitration is not required for:
- Small claims. Either of us may bring an individual claim in small claims court if it qualifies.
- Public injunctive relief. A claim for public injunctive relief may be brought in court. That claim is severed from arbitration and this section does not waive your right to seek it in any forum.
- Protecting intellectual property and site security. Either of us may go to court for an injunction to stop infringement or misuse of intellectual property, confidential information, or the Sites themselves.
How to opt out
You can opt out of this whole section, including arbitration and the class action waiver, and nothing else changes. You can still use the Sites and buy from us on exactly the otherwise same terms.
To opt out, write to us within 30 days of first accepting these Conditions of Use, at legal@beyondmeat.com or the postal address in How to contact us, marked “Arbitration Opt-Out.” Include your name, your postal address and email address, and a statement that you do not want to resolve disputes with us by arbitration. That is all we need.
If you opt out, disputes between us are decided by the courts in Governing law. If you have opted out of an earlier version of these Conditions, your opt-out still stands and you do not need to do it again.
21. Time limit for bringing a claim
Any claim arising out of or relating to the Sites must be brought within one year after it arises, or it is permanently barred, unless the law of your state does not allow that limit, in which case the shortest period your state does allow applies.
22. Changes to these Conditions
We may change these Conditions of Use. If we make a material change we will update the date at the foot of this page and post a prominent notice on the Sites, and we will ask you to accept the new version the next time you place an order or sign in.
Changes apply going forward only. They do not apply to a dispute that either of us had already given notice of before the change was posted, and the version you accepted governs anything that happened while it was in force.
23. General
Assignment. You may not transfer your rights under these Conditions. We may transfer ours, for example if we sell or reorganize part of our business.
No waiver. If we do not enforce something straight away, that does not mean we have given it up.
Severability. If any provision of these Conditions is held invalid or unenforceable, it is limited or removed to the smallest extent necessary and the rest stays in force. The class action waiver is treated differently and that provision governs.
No third-party beneficiaries. These Conditions are between you and us. They give no rights to anyone else.
Entire agreement. These Conditions of Use, together with the Terms of Sale, the Privacy Notice, the Cookie Notice and any promotion rules, are the whole of the agreement between you and us about the Sites.
Survival. Sections 7, 10, 16, 17, 18, 19, 20, 21 and this section continue to apply after you stop using the Sites.
24. How to contact us
Beyond Meat, Inc.
Attn: Legal
888 N. Douglas Street, Suite 100
El Segundo, CA 90245
United States
Email: legal@beyondmeat.com
Customer service: ethanandteam@beyondmeat.com
Phone: 866-756-4112
California residents. Under California Civil Code section 1789.3, you may report a complaint about the Sites to us using the details above, or contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Boulevard, Suite N112, Sacramento, CA 95834, or by telephone at (916) 445-1245 or (800) 952-5210.
If you need this document in a different format because of a disability, tell us using the details above and we will find a way to get it to you.
Effective date: 1 September 2026 · Last updated: 1 September 2026 · Ref: BYND.8.1.1