Privacy Notice

This Privacy Notice explains how Beyond Meat, Inc. (“Beyond Meat,” “we,” “us,” or “our”) collects, uses, discloses and retains personal information when you visit our websites, buy from us, sign up for our emails, enter a promotion, or otherwise interact with us.

Where this Notice applies

It applies to:

  • beyondplantprotein.com — our direct-to-consumer store
  • beyondmeat.com and its regional versions
  • beyondimmerse.com
  • Any other website, page, form or online service that links to this Notice

We call these our “Sites.”

Where this Notice does not apply

When you buy Beyond Meat products through a marketplace such as Amazon, or from a grocery store or restaurant, that company collects your information under its own privacy notice and is responsible for it. We receive only limited information from those companies, and this Notice covers what we do with that limited information, not what they do with yours.

This Notice also does not cover information we handle about our employees, job applicants, or business contacts at other companies. If you have applied for a job with us or work for one of our suppliers, ask us using the contact details at the end of this Notice and we will tell you how your information is handled.

Additional notices that may apply to you

Depending on where you live, you have additional rights and we owe you additional disclosures. Those are set out in separate notices, which form part of this Notice:

Where this Notice says “this Notice,” it means this document together with the supplemental notices listed above. Anything this Notice says about how we use your information, what your choices are, and how we tell you about changes applies to all of them.

One further notice describes a specific practice:

  • Cookie Notice — the cookies and similar technologies we use, and how to control them

How these documents fit together

Your use of our Sites is governed by our Conditions of Use, and anything you buy from us is governed by our Terms of Sale. Both are agreements between you and us, and you accept them when you tick the box that says you agree, when you create an account, or when you place an order.

This Privacy Notice is different. It is not a contract, and it does not ask you to agree to anything — it tells you what we do with your information and what choices you have.

We give you this Notice before we collect your information. It is linked in the footer of every page, beside every form where we ask you for something, and at checkout. Where the law requires your consent (e.g., for marketing emails and text messages, and for non-essential cookies and similar technologies) we ask for it separately, and you give it by a deliberate act (e.g., by ticking a box that starts empty, or choosing your settings in Cookie Preferences). You can withdraw it at any time, and how to do that is in Your rights and choices. Using our Sites is an acknowledgment that you have received this Notice; it is not, by itself, consent. Agreeing to marketing is never a condition of buying anything.

You can read or print this Notice, the notices above and both of those documents as one file: the combined legal terms.

Summary

This is a summary, kept short on purpose. It is not a substitute for the rest of this Notice, and where the two differ the rest of this Notice governs.

  • What we collect. Your name and contact details, what you order and how you pay, what you tell us, how you use our Sites and our emails, your device and approximate location, and the predictions we draw from all of that. The full list is in What information we collect.
  • Why we collect it. To sell and deliver our products, run your account, answer you, market to you, advertise, improve what we do, keep things safe, and meet our legal obligations.
  • Who else sees it. The companies that run our store, take payment, ship your order, send our email, publish reviews and record your privacy choices, and, where you allow it, advertising and measurement platforms that use what they learn for their own purposes as well as ours.
  • What we do not do. We do not sell your personal information for money. We do not collect precise location, health information, or government identification numbers. We do not make decisions about you by purely automated means that affect your legal rights or anything similarly significant.
  • Your choices. Unsubscribe from any marketing email, reply STOP to any text, change your settings in Cookie Preferences, opt out of sale and sharing through Do Not Sell or Share My Personal Information, or send a Global Privacy Control signal from your browser. Depending on where you live, you may also be able to see, correct or delete what we hold.
  • How to reach us. privacy@beyondmeat.com or 866-756-4112. Full details in How to contact us.

Contents

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1. What information we collect

We collect the categories of information below. Not all of it applies to every person. What we hold about you depends on how you interact with us.

Category Examples When we collect it
Identity and contact information Name, email address, postal address, phone number When you place an order, create an account, sign up for emails, enter a promotion, or contact us
Account information Login credentials — your username together with the password or code that opens your account — plus saved addresses, one-time verification codes, and order history When you create and use an account
Order and transaction information Items ordered, order value, order and shipment numbers, delivery address, delivery instructions, returns and refunds, subscription status and changes, and any discount or promotion code used When you buy from us or manage a subscription
Payment information A payment token, the card brand and the last four digits. We never receive or store your full card number — our payment processor handles it directly At checkout
Marketing and communication preferences Whether you have opted in to email or SMS, the date, time and method by which you did so, and any later changes When you sign up, change your preferences, or unsubscribe
Engagement information Whether you opened an email or clicked a link, which pages you viewed, what you put in your cart, and whether you completed the purchase As you use the Sites and receive our emails
Device and online identifiers IP address, browser and device type, operating system, cookie and similar identifiers, referring page Automatically, when you visit the Sites
Approximate location City, region and country, generally derived from your IP address. We do not collect or store precise location — we cannot tell where you are to within a street or building. Automatically, and when you use features such as a store locator
Content you submit Product reviews, ratings and photos, promotion entries, survey answers, and messages you send us When you choose to submit them
Inferences and predictions Predicted future order date, estimated customer value, likelihood of purchasing again, and audience segments — see Profiling and automated processing Generated by our marketing platform from the information above

Reviews you publish are public. If you submit a product review, your first name, your rating, your review and any photo you add are published on our Sites, where anyone can read them.

Sensitive information. We do not ask you for, and do not intend to collect, information such as government identification numbers, precise location, racial or ethnic origin, religious beliefs, health information, or the contents of your private communications. We do not collect sensitive personal information for the purpose of inferring characteristics about you. If you are in California, see the California Privacy Notice for how that term is defined there and what we hold that falls within it.

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2. Where we get it

  • Directly from you — when you order, register, subscribe, enter a promotion, leave a review, or contact us. This is where your identity, contact, account, order, payment, preference and submitted-content information comes from.
  • Automatically from your device — through cookies and similar technologies, as described in our Cookie Notice. This is where device and online identifiers, engagement information and approximate location come from.
  • From companies that work for us — our e-commerce, payment, fulfillment, reviews, subscription and email providers, which return order, delivery, review and email-engagement information.
  • From marketplaces and retailers — when you buy through a marketplace such as Amazon, we receive limited order information, which may include a forwarding email address rather than your real one. We do not use marketplace order information to send you marketing.
  • From advertising and analytics partners — measurement and audience information about how our ads perform.

Inferences and predictions are not collected from anywhere. We generate them ourselves, from the information above.

3. How and why we use it

Why we use it What that means in practice
To sell and deliver our products Take and process your order, take payment, ship to you, handle returns and refunds, and manage subscriptions
To run your account Create and secure your account, verify it is you, and show you your order history
To communicate with you Send order and delivery updates, answer your questions, and tell you about product recalls or safety issues
To market to you Send you emails and, if you have opted in, text messages; personalize what we show you; remind you about an unfinished cart
To advertise Show you our ads on other websites, apps and platforms, and measure whether they worked
To improve what we do Understand how the Sites are used, test changes, and develop new products
To keep things safe Prevent fraud, secure the Sites, and protect our customers and our business
To meet our legal obligations Keep tax and accounting records, respond to lawful requests, handle product safety and recall duties, keep records of the consents and choices you have given us, and establish, exercise or defend legal claims

Usually there is more than one reason at once. When you place an order we use your address to deliver it, and we keep the record afterwards because tax law requires it and because it lets us answer a question about that order two years later. So a single piece of information often sits under several of the reasons above.

If we want to use your information for a materially different purpose than the one we told you about when we collected it, we will tell you first.

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4. Profiling and automated processing

We use automated tools to help us market more relevantly. Specifically, our marketing platform analyzes your purchase and engagement history to estimate things such as when you might order next, how much you are likely to spend with us over time, how likely you are to stop buying, and which channel you are most likely to respond to. We use those estimates to decide which messages and offers to send you and to build audience segments for advertising.

We do not make decisions about you by purely automated means that produce legal effects or similarly significant effects on you. These tools affect what marketing you receive. They do not affect whether we will sell to you, what price you pay, or any other term of your relationship with us.

You can stop this affecting you by unsubscribing from marketing, or by exercising the rights described in Your rights and choices.

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5. Who we share it with

We share personal information with the categories of recipients below. We do not sell your personal information for money.

Category of recipient What they do What they receive
E-commerce and website platforms Run our online store and websites Identity, contact, account, order and device information
Payment processors Take and settle payments Payment and billing information
Fulfillment, cold-chain and delivery partners Pick, pack, ship and deliver your order Name, delivery address, phone or email, order contents and delivery instructions
Marketing, email and messaging platforms Send our emails and messages and hold our marketing records Identity, contact, preference, engagement, order and inference information
Reviews and user-generated content platforms Collect and display product reviews First name, email, what you bought, and any review you submit
Subscription management platforms Run subscriptions and send subscription emails Identity, contact and subscription information
Consent and privacy-rights platforms Record your cookie choices and handle your privacy requests Your choices, and the information you give us when you make a request
Advertising, analytics and measurement partners Show you our ads and measure how they perform Online identifiers, device information, pages viewed, and purchase events. When we build a matched audience, also a hashed — scrambled — version of your email address
Marketplaces and retail media networks Sell our products and advertise on their platforms Order information they already hold, and audience information we provide
Agencies and professional advisers Run marketing and channel operations for us; give us legal, accounting and other professional advice Access to the systems above, limited to what their work requires
Corporate transactions A buyer or investor, if we sell or reorganize part of our business Information relevant to the transaction
Legal and safety Regulators, courts, law enforcement, and others where the law requires it or where it is needed to protect people What is required or necessary

Companies that provide services to us are only permitted to use your information to do the work we have asked them to do. We put contracts in place requiring that. See below on how advertising partners are different.

Recognizing you across devices. We and our advertising partners try to work out when the phone, laptop and tablet visiting our Sites belong to the same person, so that we do not show you the same advertisement three times. This is done in two ways: by matching a scrambled version of your email address when you are signed in, and by our partners comparing characteristics of a browser or device — things like screen size, time zone and installed fonts — to produce a statistical identifier that works much like a cookie. You can stop this by rejecting advertising technologies in Cookie Preferences, or by using the opt-out described in Your rights and choices.

Advertising partners are different. When we work with advertising platforms to show you our ads on other sites and apps, those platforms may use what they learn for their own purposes as well as ours. Under some U.S. state privacy laws this counts as “sharing” or a “sale” of personal information, even though no money changes hands. You can opt out at any time — see Your rights and choices.

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6. Advertising and analytics

We advertise on search engines, social media and other platforms, and we measure whether those ads lead to visits and purchases. To do that, we and our partners use cookies and similar technologies on the Sites, and we sometimes provide advertising platforms with a hashed version of an email address so they can recognize an existing customer and either show or suppress an ad.

You control this. What happens before you choose depends on where you are — in some regions nothing non-essential runs until you allow it, and elsewhere these technologies may run when you arrive and you can switch them off. Our Cookie Notice sets out the rule for each region, and Cookie Preferences shows the setting currently applied to you. You can change your choice at any time through Cookie Preferences in the footer of every page, which covers advertising that uses cookies and similar technologies. To opt out of other sharing of your personal information, use Do Not Sell or Share My Personal Information, also in the footer.

Global Privacy Control. Our Sites recognize the Global Privacy Control (GPC) browser signal. If your browser or extension sends a GPC signal, we treat it as a request to opt out of the sale and sharing of your personal information for that browser. Because the signal is sent by the browser, you will need to enable it in each browser and on each device you use.

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7. Cookies and tracking technologies

We use cookies and similar technologies to make the Sites work, to remember your choices, to understand how the Sites are used, and to advertise. Strictly necessary technologies always run, because the Sites cannot work without them. Whether anything else runs before you choose depends on where you are, and our Cookie Notice sets out the rule for each region.

Our Cookie Notice explains the categories we use and how to control them. The current list of individual technologies is in Cookie Preferences, in the footer of every page, which it is generated from the site you are actually visiting, and you do not need to accept anything to look. You can accept or reject each category, and change your mind at any time, in the same place.

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8. How long we keep it

We keep personal information only as long as we need it for the purpose we collected it for, and to meet our legal obligations. The table below sets out how long that is.

Information How long we keep it Why
Order and transaction records 7 years from the transaction Tax, accounting and audit requirements
Account information For as long as your account is open, then 24 months after you close it To run your account and let you return to it
Marketing profile 36 months from your last interaction with us To market to you while you are still interested
Engagement history — email opens, clicks and site activity A rolling 24 months To understand what is useful to you and improve what we send
Consent and preference records 5 years after our relationship ends Required by law for subscriptions, and to prove what you agreed to
Records of privacy requests 24 months Required by law, and to show we handled your request
Reviews and content you publish Until you or we remove it It is published for other customers to read
Cookie and device information As set out in the Cookie Notice Varies by technology
Inquiries and complaints you send us 36 months from your last message To answer you, to keep a record of what was asked and what we said, and so we can trace a product-quality or safety report if we need to
Promotion and giveaway entries 90 days after the promotion closes if you do not win; 7 years if you do To run the promotion and contact winners. We keep winners’ records longer because tax rules require it
Suppression records Indefinitely, in a limited form So we can keep honoring your unsubscribe or opt-out. We keep only what is needed to do that

We may keep information for longer where the law requires it or where we need it to establish, exercise or defend legal claims; for example, where a legal hold applies. When a retention period ends, we delete the information or de-identify it so it no longer identifies you.

Where we hold de-identified information, we will not try to re-identify it, except to check that our own de-identification actually works. We keep it de-identified, and we require the companies that handle it for us to do the same.

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9. Where we store it and international transfers

We store personal information in the United States, and so do the companies that process it for us. Our marketing platform stores all customer data in the United States and does not offer storage anywhere else. Some of those companies are based outside the United States, or have staff outside it who access information in order to support us. Those countries are currently Australia, Canada, Ireland, Israel, Singapore and the United Kingdom: our store platform contracts through a Canadian company, our marketing platform is supported by staff in Ireland, the United Kingdom, Australia and Singapore, and our reviews platform holds information in Israel as well as here. If that changes, we will update this notice.

If you are outside the United States, this means your information is held in a country whose data protection laws may differ from your own. Because we are a United States company, information you give us directly is collected by us here rather than sent here from your country.

Where personal information is in future collected by one of our operations outside the United States and transferred here, we will put an approved transfer mechanism in place before the transfer takes place, i.e., the Standard Contractual Clauses approved by the European Commission, or the UK International Data Transfer Agreement or Addendum, supported by a transfer impact assessment. The EEA and UK notices explain which route applies. You can ask us for a copy of the safeguards we use by contacting us at the address in How to contact us.

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10. How we protect it

We use administrative, technical and physical safeguards designed to protect personal information, and we require the companies that handle it for us to do the same. No system is completely secure, and we cannot guarantee absolute security.

If the law requires us to tell you about a security incident affecting your personal information, we will do so by email, by post, or by telephone, using the most recent contact details we hold for you.

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11. Your rights and choices

Everyone who uses our Sites can do the following, wherever they live:

  • Unsubscribe from marketing emails — use the unsubscribe link in any marketing email, or update your preferences through the link in our emails. You will still receive messages about orders you have placed.
  • Stop text messages — reply STOP to any message.
  • Change your cookie choices — use Cookie Preferences in the footer of any page.
  • Opt out of the sale or sharing of your personal information — use Cookie Preferences for advertising that uses cookies, and Do Not Sell or Share My Personal Information for other sharing, both in the footer of any page. You can also send a Global Privacy Control signal.
  • Ask us about your information — contact us using the details below.

Depending on where you live, you may also have the right to access, correct, delete or receive a copy of your personal information, to appeal a decision we make about your request, and to limit certain uses. Those rights, and how to use them, are set out in the notice for your region listed under Additional notices that may apply to you.

How to make a privacy request

You can make a request in any of these ways:

We will need to verify your identity before we act on a request to access, correct or delete your information, and we will only use what you give us for that purpose. We do not ask you to verify your identity to opt out of sale or sharing, to change your cookie choices, or to unsubscribe. You can use an authorized agent where the law allows it; we may ask for proof of their authority. We do not charge for handling requests unless they are excessive or repetitive, and we will tell you before we charge anything.

We will never treat you differently for exercising a privacy right. We will not deny you products, charge you a different price, or give you a lower quality of service because you made a request. Where we offer a discount in return for signing up for marketing, that is described in our California Privacy Notice.

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12. Children

Our Sites are intended for adults and are not directed to children.

We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of consumers under 16. We have no actual knowledge that we collect, sell or share the personal information of anyone under 16.

If you believe a child has given us personal information, contact us at privacy@beyondmeat.com and we will delete it.

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13. Third-party sites

Our Sites link to sites we do not control, including social media platforms and marketplaces. This Notice does not apply to them. We encourage you to read their privacy notices.

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14. Changes to this Notice

We may update this Notice. If we make a material change we will update the dates at the foot of this page and post a prominent notice on our Sites. Where a change affects why we use your information, who we are, or how you exercise your rights, we will take reasonable steps to tell you directly rather than leave you to notice the posted version. Where the law requires your consent to a change, we will ask for it before the change applies to information we already hold.

The version in force when you gave us your information generally continues to govern that information, unless you agree to the new one. A change we make later does not quietly re-write the terms on which you gave us something earlier.

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15. How to contact us

Beyond Meat, Inc. is the controller of the personal information described in this Notice.

Beyond Meat, Inc.
Attn: Privacy
888 N. Douglas Street, Suite 100
El Segundo, CA 90245
United States

Email: privacy@beyondmeat.com
Phone: 866-756-4112
Appeals: legal@beyondmeat.com

We have not given responsibility for protecting personal information to a named individual, so it rests with the most senior officer of Beyond Meat, Inc. You can reach that office through our privacy team, using any of the contact details above.

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If you need this notice in a different format because of a disability, tell us using the details above and we will find a way to get it to you.

Effective date: 1 September 2026  ·  Last updated: 1 September 2026  ·  Ref: BYND.1.1.1