European Economic Area Privacy Notice
This notice supplements our Privacy Notice and applies if you are in the European Economic Area. It is provided under the General Data Protection Regulation (GDPR).
Our online store ships only within the continental United States. We do not sell directly to customers in the EEA. However, you can visit our websites and sign up for our emails from the EEA, and we use cookies and similar technologies that monitor how visitors use our sites.
Contents
Who is responsible for your personal data
The controller of your personal data is:
Beyond Meat, Inc., 888 N. Douglas Street, Suite 100, El Segundo, CA 90245, United States — privacy@beyondmeat.com
We have an establishment in the European Union, Beyond Meat EU B.V. in the Netherlands. Decisions about how and why your personal data is used are taken by Beyond Meat, Inc. in the United States, which is why Beyond Meat, Inc. is the controller and is the company to contact about your personal data.
To the extent required by the GDPR, we will appoint a representative in the European Union under Article 27 and publish their name and contact details in this notice.
In the meantime, and at any time, you can contact us about anything in this notice:
Beyond Meat, Inc. — Attn: Privacy
888 N. Douglas Street, Suite 100
El Segundo, CA 90245, United States
Email: privacy@beyondmeat.com
Purposes and legal bases
| What we do | Personal data | Legal basis |
|---|---|---|
| Respond to your enquiries and provide the website | Identity, contact, content of your message, device information | Legitimate interests (Art. 6(1)(f)) — to operate our website and answer people who contact us. Where you are entering into a transaction with us, contract (Art. 6(1)(b)) |
| Send you marketing emails and messages | Identity, contact, preference, engagement and order information | Consent (Art. 6(1)(a)), which you give by opting in and can withdraw at any time |
| Use non-essential cookies and similar technologies, including for analytics and advertising | Device and online identifiers, activity on our sites, approximate location | Consent (Art. 6(1)(a)), and consent under the ePrivacy rules for storing and accessing information on your device. Nothing non-essential runs before you agree |
| Build audience segments and predictions to decide what marketing to send | Order and engagement history and the predictions derived from it | Consent (Art. 6(1)(a)), given with your marketing opt-in |
| Keep records of the consents and choices you give us | The consent record itself, with date, time and method | Legal obligation (Art. 6(1)(c)) and legitimate interests (Art. 6(1)(f)) — to demonstrate compliance |
| Keep our sites and business secure and prevent fraud | Device information, IP address, activity | Legitimate interests (Art. 6(1)(f)) |
| Comply with legal obligations and establish or defend legal claims | Identity, contact, order and transaction records, and the correspondence relevant to the obligation or the claim | Legal obligation (Art. 6(1)(c)) and legitimate interests (Art. 6(1)(f)) |
Where we rely on legitimate interests, we balance those interests against your rights and freedoms, and we do not rely on this basis where your rights and freedoms override it.
We do not process special categories of personal data as defined in Article 9, and we do not ask you for any.
Where we did not get your personal data from you. Some of what we hold comes from marketplaces, retailers, and advertising and analytics partners rather than from you; the categories and the sources are set out in Where we get it. Where Article 14 applies, we will give you this information within one month of obtaining the data, or when we first communicate with you, or before we first disclose it to anyone else, whichever comes first.
Automated decision-making and profiling
We profile you for marketing purposes, as described in Profiling and automated processing. We do not take decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you within the meaning of Article 22.
Recipients
The categories of recipients are listed in Who we share it with. Where a company processes personal data on our behalf, we put written obligations in place requiring it to process that data only on our instructions, to keep it secure, and to meet the requirements Article 28 sets out. The companies named below as advertising and measurement recipients decide for themselves how they use what they receive, and are responsible for it under their own privacy notices.
The companies that receive personal data for advertising and measurement, and that decide for themselves how they use it, are Google, Meta, TikTok, Microsoft Advertising, Pinterest, Spotify, Amazon Advertising, 6sense and 506, together with retail media networks including Instacart and Walmart Connect. Each handles what it receives under its own privacy notice, and our Cookie Notice lists the specific technologies each of them uses on our sites.
The companies that process personal data only on our instructions are our e-commerce platform (Shopify), our marketing platform (Klaviyo), our consent management platform (TrustArc), our reviews platform (Yotpo), our accessibility tool (UserWay), our payment processors, and our fulfillment, cold-chain and delivery partners, together with the agencies and professional advisers described in Who we share it with.
Where your personal data is stored, and international transfers
We are a United States company and we store personal data in the United States, and so do the companies that process it for us. Our marketing platform stores all customer data in the United States and does not offer storage anywhere else. Some of those companies are based outside the United States, or have staff outside it who access personal data in order to support us. Those countries are currently Australia, Canada, Ireland, Israel, Singapore and the United Kingdom: our store platform contracts through a Canadian company, our marketing platform is supported by staff in Ireland, the United Kingdom, Australia and Singapore, and our reviews platform holds information in Israel as well as here. If that changes, we will update this notice.
Personal data you give us directly
When you fill in a form on our websites, sign up for our emails, or otherwise give us your details, that personal data is collected by us in the United States. We have no establishment in the European Economic Area that collects the relevant on our behalf. Such data is therefore not transferred out of the EEA, it is provided directly to a company outside it.
That does not reduce our obligations. The GDPR still applies to how we handle your personal data. Where a company processes personal data on our behalf, we put written obligations in place requiring it to process that data only on our instructions, to keep it secure, and to protect it to the standard the GDPR requires. The advertising platforms and marketplaces named under Recipients decide for themselves how they use what they receive, and are responsible for it under their own privacy notices; we describe those arrangements in Who we share it with.
If that changes
In the future we may collect personal data within the European Economic Area or the United Kingdom and send it to our systems in the United States; for example, if we begin selling directly to customers here, which we do not do today, or run specific promotional activity.
Where that happens, and in any other case where we transfer personal data out of the European Economic Area, we will put in place the safeguards Chapter V of the GDPR requires before the transfer takes place. For transfers to a country without an adequacy decision that means the Standard Contractual Clauses adopted by the European Commission, supported by a transfer impact assessment and by any supplementary technical, contractual or organizational measures that assessment identifies as necessary.
You can ask which of the positions above applies to your personal data, and request a copy of any safeguards we use, by emailing privacy@beyondmeat.com.
Retention
See How long we keep it. Where we rely on your consent, we stop processing for that purpose when you withdraw it, and retain only the record of the consent and its withdrawal.
Your rights
- Access — obtain confirmation of whether we process your personal data and a copy of it.
- Rectification — have inaccurate or incomplete data corrected without undue delay.
- Erasure — have your data deleted in the circumstances set out in Article 17.
- Restriction — have our processing restricted in the circumstances set out in Article 18.
- Portability — receive data you gave us in a structured, commonly used, machine-readable format and have it sent to another controller where technically feasible.
- Object — object at any time, on grounds relating to your particular situation, to processing based on legitimate interests. You may object to direct marketing at any time, for any reason, and we will stop.
- Withdraw consent — at any time, without affecting processing carried out before you withdrew it.
To exercise any of these, use Do Not Sell or Share My Personal Information or email privacy@beyondmeat.com. We respond within one month, and may extend by up to two further months for complex requests, telling you within the first month if we do.
Complaints
You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or the place of the alleged infringement. A list of authorities is available from the European Data Protection Board.
You can complain to the supervisory authority in your own country. We do not have a main establishment in the Union, so no single authority leads on our behalf, whichever authority you approach can deal with your complaint directly.
We would appreciate the chance to address your concern first — please contact us before or alongside going to an authority.
Contact
Beyond Meat, Inc., Attn: Privacy, 888 N. Douglas Street, Suite 100, El Segundo, CA 90245, USA | privacy@beyondmeat.com
If you need this notice in a different format because of a disability, tell us using the details above and we will find a way to get it to you.
Effective date: 1 September 2026 · Last updated: 1 September 2026 · Ref: BYND.4.1.1