Cookie Notice
This notice explains the cookies and similar technologies we use on our websites, what they do, and how you control them. It supplements our Privacy Notice.
Contents
Your choices
Wherever you are, you can accept all, reject all, or choose category by category, and you can change your mind at any time using Cookie Preferences in the footer of every page. Rejecting is as easy as accepting.
What happens before you choose depends on where you are. In the European Economic Area, the United Kingdom, Canada and some parts of the United States, only strictly necessary technologies run automatically — everything else waits until you allow it. Elsewhere in the United States, analytics and advertising technologies may run when you arrive, and you can switch them off at any time using the same control.
You do not have to rely on us detecting where you are. We work out which setting to apply from your internet connection, which is not always accurate. Whatever we detect, you can open Cookie Preferences at any time and set every category yourself, and we will keep that choice. Under our Conditions of Use, you agree to provide us with accurate information, including where you are visiting from so we can apply the appropriate settings for your selection.
The rules we follow
Where you are determines which law applies to these technologies, and we have set the site up accordingly:
- European Economic Area — we ask for your consent before storing or reading anything non-essential on your device, under the ePrivacy rules, and we rely on consent under Article 6(1)(a) of the GDPR for the processing that follows.
- United Kingdom — we ask for your consent before storing or reading anything non-essential on your device, under regulation 6 of the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.
- Canada — we ask for your consent before storing or reading anything non-essential on your device, under Canadian federal and provincial privacy law, including Quebec’s Law 25.
- United States — there is no single national rule. In some states we ask first; in others, advertising and analytics technologies may run when you arrive and you can opt out at any time using the controls below. Cookie Preferences shows the setting that applies to you.
What these technologies are
Cookies are small text files stored on your device. We also use similar technologies including pixels, web beacons, embedded scripts, software development kits and local storage. In this notice we call them all “cookies.”
Cookies set by us are first-party. Cookies set by another company through our site are third-party; that company can often recognize your device across other sites too.
The categories we use
| Category | What it does | Runs without consent? |
|---|---|---|
| Strictly necessary | Makes the site work: your session, your cart, checkout, security, load balancing, and remembering your cookie choices | Yes — the site cannot work without these, and they cannot be switched off |
| Functional | Remembers preferences and enables features such as reviews, accessibility tools and chat | No |
| Analytics and performance | Tells us how people use the site so we can improve it | No |
| Advertising and targeting | Lets us and our partners show you our ads on other sites and apps, and measure whether they worked | No |
Which technologies run on this site
The current list is in Cookie Preferences. Open Cookie Preferences in the footer of any page to see every technology in use on the site you are on, with its name, its purpose and how long it lasts. You do not need to accept anything to look.
We keep the list there rather than in this notice for a reason: our websites do not all run the same technologies, and the list changes when we add or remove one. A list published here would be a snapshot, and a snapshot goes out of date. The list in Cookie Preferences is generated from the site you are actually visiting.
Who we work with on advertising
These are the companies we use for advertising and measurement across our sites. They may set cookies or receive information about your activity when you allow advertising technologies:
- Google (Google Ads, Floodlight, Google Analytics, Google Tag Manager)
- Meta
- TikTok
- Microsoft Advertising
- Spotify
- Amazon Advertising
- 6sense
- 506
- Retail media networks, including Instacart and Walmart Connect
Each of these companies handles the information it receives under its own privacy notice. What we share with them, and your right to stop it, are described in our Privacy Notice and, if you are in the United States, in our California Privacy Notice and U.S. State Privacy Notice.
Our store platform (Shopify), our marketing platform (Klaviyo), our consent tool (TrustArc), our reviews tool (Yotpo) and our accessibility tool (UserWay) also set cookies. Those are listed in Cookie Preferences alongside the rest.
How to control cookies
- Our preference center — Cookie Preferences in the footer of every page. Accept all, reject all, or choose by category.
- Global Privacy Control — if your browser sends a GPC signal, we treat it as an opt-out of targeted advertising and of the sale or sharing of your personal information, including where you have previously accepted cookies. This matters most in the United States. Where we ask for your consent first, you do not need it, because nothing non-essential runs unless you agree in the first place.
- Your browser — most browsers let you block or delete cookies. Blocking strictly necessary cookies will stop parts of the site working.
-
Industry tools — participating advertising companies offer their own opt-outs:
- United States and Canada — NAI and DAA
- Europe and the United Kingdom — Your Online Choices (EDAA)
- Mobile devices — use “Limit Ad Tracking” on iOS or “Opt out of interest-based ads” on Android.
Your choices are stored in a cookie on the browser and device you make them on, so you will need to set them again on each browser and device you use, and if you clear your cookies.
Where you are changes what we do
The controls above work everywhere, but the default is not the same in every region:
- European Economic Area, United Kingdom, and Canada including Quebec — nothing beyond strictly necessary runs until you agree. Every optional category starts switched off.
- Parts of the United States — nothing beyond strictly necessary runs until you agree. Every optional category starts switched off.
- Elsewhere in the United States — advertising and analytics technologies may run when you arrive, and you can switch them off at any time.
- California and other U.S. states with privacy laws — separately from the cookie settings above, you can opt out of the sale or sharing of your personal information and of targeted advertising at any time, using Do Not Sell or Share My Personal Information, Cookie Preferences, or a browser signal such as Global Privacy Control. Allowing cookies does not give up that right, and a Global Privacy Control signal is treated as an opt-out even if you accepted cookies earlier.
- Anywhere else — the same controls are available to you, whether or not local law requires them.
How we decide which setting applies. We work this out from your internet connection. That is reasonably accurate for countries and less accurate for states and provinces, so it may not match where you actually are. You can always open Cookie Preferences and set each category yourself, whatever we detected. Under our Conditions of Use, you agree to provide us with accurate information, including where you are visiting from so we can apply the appropriate settings for your selection.
Do Not Track
Our sites do not respond to Do Not Track browser signals, because no common standard for them has been adopted. We do respond to Global Privacy Control, as described above. Where we ask for your consent before anything non-essential runs, your consent choices govern regardless of either signal.
Changes
We update this notice when the technologies we use change. The last updated date at the foot of this page shows when we last did.
Contact
Beyond Meat, Inc., Attn: Privacy, 888 N. Douglas Street, Suite 100, El Segundo, CA 90245, USA | privacy@beyondmeat.com | 866-756-4112
If you need this notice in a different format because of a disability, tell us using the details above and we will find a way to get it to you.
Effective date: 1 September 2026 · Last updated: 1 September 2026 · Ref: BYND.7.1.1