U.S. State Privacy Notice
This notice supplements our Privacy Notice and applies if you are a resident of a U.S. state with a comprehensive consumer privacy law, other than California. California residents should read the California Privacy Notice.
At the date of this notice, these states include Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, New Hampshire, New Jersey, Nebraska, Maryland, Minnesota, Tennessee, Indiana, Iowa, Kentucky and Rhode Island. Your rights and the deadlines that apply depend on your state.
Contents
What we collect and why
The categories of personal data we process, the purposes, and the categories of recipients are set out in our Privacy Notice, in the sections What information we collect, How and why we use it, Who we share it with and How long we keep it.
Targeted advertising, sale and profiling
We process personal data for targeted advertising. We allow advertising partners to collect identifiers and activity information through our Sites, and we provide hashed email addresses to advertising platforms. Under the law of your state this is targeted advertising, and you have the right to opt out of it.
We also profile you to decide what marketing to send you — see Profiling and automated processing. This profiling does not produce legal or similarly significant effects.
Large language models. We do not collect, use or sell your personal data for the purpose of training large language models or other generative artificial intelligence. The predictions we make about you, described in Profiling and automated processing, come from statistical models in our marketing platform rather than from generative artificial intelligence, and we use them only to decide what marketing to send you. The advertising and measurement companies named above decide for themselves how they use what they receive, under their own privacy notices.
You can opt out. Use Cookie Preferences in the footer of every page for advertising that uses cookies and similar technologies, and Do Not Sell or Share My Personal Information for other sharing of your personal information. You can also enable a universal opt-out signal such as Global Privacy Control, which we treat as an opt-out — including if you accepted cookies earlier.
In some states we ask before anything non-essential runs. Where we do, no advertising or analytics technology operates until you allow it. Cookie Preferences shows the setting that applies to you, and lets you set each category yourself whatever we detect about your location.
If you create an account, we hold the username and password that opens it, and we use that only to let you in and confirm it is you. Some states treat account credentials as sensitive data and some do not; where yours does, that is the only sensitive data we hold. Beyond that we do not process sensitive personal data as those laws define it — no precise geolocation, biometric or genetic data, racial or ethnic origin, religious or philosophical beliefs, citizenship or immigration status, sex life or sexual orientation, and no consumer health data — and we do not use personal data to infer characteristics of that kind.
We do not receive money or anything else of value in exchange for your personal data. We pay these advertising platforms to carry our advertising; nothing flows back to us in return for your information. States define “sale” differently: some cover only an exchange for money, others also cover an exchange for other valuable consideration. If the sharing described above is considered a sale under the law of your state, your opt-out applies to that as well, and a single request covers all of it.
Who receives it
The advertising and measurement companies we disclose personal data to are Google, Meta, TikTok, Microsoft Advertising, Pinterest, Spotify, Amazon Advertising, 6sense and 506, together with retail media networks including Instacart and Walmart Connect. Each handles what it receives under its own privacy notice, and our Cookie Notice lists the specific technologies each of them uses on our Sites.
Rhode Island asks us to name these companies rather than describe them by category, and we give the same list to everyone. Rhode Island also defines “sale” broadly enough that these arrangements may count as one there, even though no money reaches us. If they do, the opt-out above covers them.
We do not knowingly sell or process for targeted advertising the personal data of consumers under 16, and we do not process the personal data of a known child without parental consent.
Discounts for signing up
We offer a discount on your first order when you sign up for our email list. Taking part is voluntary, and you can withdraw at any time using the unsubscribe link in any marketing email. If you do not sign up you can still buy from us on exactly the same terms — the only thing you do not receive is the sign-up discount, and we will not treat you differently for exercising a privacy right.
Where we offer a lower price for a recurring order, that price reflects your commitment to buy from us regularly rather than the provision of any personal information.
Your rights
Depending on your state, you have some or all of the following rights:
- Confirm and access — find out whether we process your personal data and get a copy.
- Correct — ask us to fix inaccurate personal data.
- Delete — ask us to delete personal data about you.
- Portability — get a copy in a portable, readily usable format.
- Opt out of targeted advertising, the sale of personal data, and profiling in furtherance of decisions that produce legal or similarly significant effects.
- Withdraw consent — where we rely on consent you can withdraw it at any time. Use the unsubscribe link in any marketing email, reply STOP to any text message, change your cookie choices in Cookie Preferences in the footer of every page, or email privacy@beyondmeat.com. Withdrawing consent does not affect anything we did before you withdrew it.
- Appeal — if we decline a request, you may appeal.
- A list of who we shared it with — in some states you can ask for a list of the third parties we disclosed your personal data to. In Oregon that is a list of the specific third parties; in Delaware and Minnesota it is a list of the categories.
- Non-discrimination — we will not treat you differently for exercising a right.
Universal opt-out signals
We recognize Global Privacy Control and other universal opt-out mechanisms that the laws of your state require us to honor. When we receive one, we treat it as an opt-out of targeted advertising and sale for that browser or device.
How to exercise your rights
- Online: Do Not Sell or Share My Personal Information
- Phone: 866-756-4112
- Email: privacy@beyondmeat.com
We respond within 45 days. Where your state allows and we reasonably need more time, we may extend once by a further 45 days and will tell you why. We may need to verify your identity first — except for opt-out requests, which we honor without verification.
Appeals
If we refuse your request, we will tell you why and how to appeal. To appeal, email legal@beyondmeat.com with “Privacy Appeal” in the subject line. We will respond within 45 days (60 days in some states) and explain our reasoning. If we deny your appeal, we will give you a way to contact your state Attorney General to submit a complaint.
Authorized agents
You may use an authorized agent to submit an opt-out request on your behalf. We may ask for proof that the agent is authorized to act for you.
Nevada
Nevada residents may direct us not to sell certain personal information as defined by Nevada law. Email privacy@beyondmeat.com with “Nevada Opt-Out” in the subject line.
Nevada law asks for several further disclosures. They are collected here in one place:
- The covered information we collect — set out in What information we collect.
- The categories of third parties we share it with — set out in Who we share it with.
- How to review it and request changes — email privacy@beyondmeat.com, call 866-756-4112, or use Do Not Sell or Share My Personal Information.
- How we tell you about material changes — set out in Changes to this Notice.
- Tracking over time and across sites — third parties may collect information about your activity on our Sites and on other sites over time, as described in Advertising and analytics and in our Cookie Notice.
- Effective date — shown at the foot of this page.
Consumer health data
We do not collect consumer health data as defined by the Washington My Health My Data Act or Nevada Senate Bill 370. We sell food products and collect information about what you buy, as described in our Privacy Notice. We do not ask about your health, do not collect biometric or genetic data, and do not use your purchase history to draw conclusions about your health status.
Contact
Beyond Meat, Inc., Attn: Privacy, 888 N. Douglas Street, Suite 100, El Segundo, CA 90245 | privacy@beyondmeat.com | 866-756-4112
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Effective date: 1 September 2026 · Last updated: 1 September 2026 · Ref: BYND.3.1.1