Beyond Meat legal terms — combined version

This single document contains our Privacy Notice and every notice that supplements it, together with our Conditions of Use and Terms of Sale.

Documents in this file

Privacy Notice

This Privacy Notice explains how Beyond Meat, Inc. (“Beyond Meat,” “we,” “us,” or “our”) collects, uses, discloses and retains personal information when you visit our websites, buy from us, sign up for our emails, enter a promotion, or otherwise interact with us.

Where this Notice applies

It applies to:

  • beyondplantprotein.com — our direct-to-consumer store
  • beyondmeat.com and its regional versions
  • beyondimmerse.com
  • Any other website, page, form or online service that links to this Notice

We call these our “Sites.”

Where this Notice does not apply

When you buy Beyond Meat products through a marketplace such as Amazon, or from a grocery store or restaurant, that company collects your information under its own privacy notice and is responsible for it. We receive only limited information from those companies, and this Notice covers what we do with that limited information, not what they do with yours.

This Notice also does not cover information we handle about our employees, job applicants, or business contacts at other companies. If you have applied for a job with us or work for one of our suppliers, ask us using the contact details at the end of this Notice and we will tell you how your information is handled.

Additional notices that may apply to you

Depending on where you live, you have additional rights and we owe you additional disclosures. Those are set out in separate notices, which form part of this Notice:

Where this Notice says “this Notice,” it means this document together with the supplemental notices listed above. Anything this Notice says about how we use your information, what your choices are, and how we tell you about changes applies to all of them.

One further notice describes a specific practice:

  • Cookie Notice — the cookies and similar technologies we use, and how to control them

How these documents fit together

Your use of our Sites is governed by our Conditions of Use, and anything you buy from us is governed by our Terms of Sale. Both are agreements between you and us, and you accept them when you tick the box that says you agree, when you create an account, or when you place an order.

This Privacy Notice is different. It is not a contract, and it does not ask you to agree to anything — it tells you what we do with your information and what choices you have.

We give you this Notice before we collect your information. It is linked in the footer of every page, beside every form where we ask you for something, and at checkout. Where the law requires your consent (e.g., for marketing emails and text messages, and for non-essential cookies and similar technologies) we ask for it separately, and you give it by a deliberate act (e.g., by ticking a box that starts empty, or choosing your settings in Cookie Preferences). You can withdraw it at any time, and how to do that is in Your rights and choices. Using our Sites is an acknowledgment that you have received this Notice; it is not, by itself, consent. Agreeing to marketing is never a condition of buying anything.

Summary

This is a summary, kept short on purpose. It is not a substitute for the rest of this Notice, and where the two differ the rest of this Notice governs.

  • What we collect. Your name and contact details, what you order and how you pay, what you tell us, how you use our Sites and our emails, your device and approximate location, and the predictions we draw from all of that. The full list is in What information we collect.
  • Why we collect it. To sell and deliver our products, run your account, answer you, market to you, advertise, improve what we do, keep things safe, and meet our legal obligations.
  • Who else sees it. The companies that run our store, take payment, ship your order, send our email, publish reviews and record your privacy choices, and, where you allow it, advertising and measurement platforms that use what they learn for their own purposes as well as ours.
  • What we do not do. We do not sell your personal information for money. We do not collect precise location, health information, or government identification numbers. We do not make decisions about you by purely automated means that affect your legal rights or anything similarly significant.
  • Your choices. Unsubscribe from any marketing email, reply STOP to any text, change your settings in Cookie Preferences, opt out of sale and sharing through Do Not Sell or Share My Personal Information, or send a Global Privacy Control signal from your browser. Depending on where you live, you may also be able to see, correct or delete what we hold.
  • How to reach us. privacy@beyondmeat.com or 866-756-4112. Full details in How to contact us.

Contents

↑ Back to top

1. What information we collect

We collect the categories of information below. Not all of it applies to every person. What we hold about you depends on how you interact with us.

Category Examples When we collect it
Identity and contact information Name, email address, postal address, phone number When you place an order, create an account, sign up for emails, enter a promotion, or contact us
Account information Login credentials — your username together with the password or code that opens your account — plus saved addresses, one-time verification codes, and order history When you create and use an account
Order and transaction information Items ordered, order value, order and shipment numbers, delivery address, delivery instructions, returns and refunds, subscription status and changes, and any discount or promotion code used When you buy from us or manage a subscription
Payment information A payment token, the card brand and the last four digits. We never receive or store your full card number — our payment processor handles it directly At checkout
Marketing and communication preferences Whether you have opted in to email or SMS, the date, time and method by which you did so, and any later changes When you sign up, change your preferences, or unsubscribe
Engagement information Whether you opened an email or clicked a link, which pages you viewed, what you put in your cart, and whether you completed the purchase As you use the Sites and receive our emails
Device and online identifiers IP address, browser and device type, operating system, cookie and similar identifiers, referring page Automatically, when you visit the Sites
Approximate location City, region and country, generally derived from your IP address. We do not collect or store precise location — we cannot tell where you are to within a street or building. Automatically, and when you use features such as a store locator
Content you submit Product reviews, ratings and photos, promotion entries, survey answers, and messages you send us When you choose to submit them
Inferences and predictions Predicted future order date, estimated customer value, likelihood of purchasing again, and audience segments — see Profiling and automated processing Generated by our marketing platform from the information above

Reviews you publish are public. If you submit a product review, your first name, your rating, your review and any photo you add are published on our Sites, where anyone can read them.

Sensitive information. We do not ask you for, and do not intend to collect, information such as government identification numbers, precise location, racial or ethnic origin, religious beliefs, health information, or the contents of your private communications. We do not collect sensitive personal information for the purpose of inferring characteristics about you. If you are in California, see the California Privacy Notice for how that term is defined there and what we hold that falls within it.

↑ Back to top

2. Where we get it

  • Directly from you — when you order, register, subscribe, enter a promotion, leave a review, or contact us. This is where your identity, contact, account, order, payment, preference and submitted-content information comes from.
  • Automatically from your device — through cookies and similar technologies, as described in our Cookie Notice. This is where device and online identifiers, engagement information and approximate location come from.
  • From companies that work for us — our e-commerce, payment, fulfillment, reviews, subscription and email providers, which return order, delivery, review and email-engagement information.
  • From marketplaces and retailers — when you buy through a marketplace such as Amazon, we receive limited order information, which may include a forwarding email address rather than your real one. We do not use marketplace order information to send you marketing.
  • From advertising and analytics partners — measurement and audience information about how our ads perform.

Inferences and predictions are not collected from anywhere. We generate them ourselves, from the information above.

3. How and why we use it

Why we use it What that means in practice
To sell and deliver our products Take and process your order, take payment, ship to you, handle returns and refunds, and manage subscriptions
To run your account Create and secure your account, verify it is you, and show you your order history
To communicate with you Send order and delivery updates, answer your questions, and tell you about product recalls or safety issues
To market to you Send you emails and, if you have opted in, text messages; personalize what we show you; remind you about an unfinished cart
To advertise Show you our ads on other websites, apps and platforms, and measure whether they worked
To improve what we do Understand how the Sites are used, test changes, and develop new products
To keep things safe Prevent fraud, secure the Sites, and protect our customers and our business
To meet our legal obligations Keep tax and accounting records, respond to lawful requests, handle product safety and recall duties, keep records of the consents and choices you have given us, and establish, exercise or defend legal claims

Usually there is more than one reason at once. When you place an order we use your address to deliver it, and we keep the record afterwards because tax law requires it and because it lets us answer a question about that order two years later. So a single piece of information often sits under several of the reasons above.

If we want to use your information for a materially different purpose than the one we told you about when we collected it, we will tell you first.

↑ Back to top

4. Profiling and automated processing

We use automated tools to help us market more relevantly. Specifically, our marketing platform analyzes your purchase and engagement history to estimate things such as when you might order next, how much you are likely to spend with us over time, how likely you are to stop buying, and which channel you are most likely to respond to. We use those estimates to decide which messages and offers to send you and to build audience segments for advertising.

We do not make decisions about you by purely automated means that produce legal effects or similarly significant effects on you. These tools affect what marketing you receive. They do not affect whether we will sell to you, what price you pay, or any other term of your relationship with us.

You can stop this affecting you by unsubscribing from marketing, or by exercising the rights described in Your rights and choices.

↑ Back to top

5. Who we share it with

We share personal information with the categories of recipients below. We do not sell your personal information for money.

Category of recipient What they do What they receive
E-commerce and website platforms Run our online store and websites Identity, contact, account, order and device information
Payment processors Take and settle payments Payment and billing information
Fulfillment, cold-chain and delivery partners Pick, pack, ship and deliver your order Name, delivery address, phone or email, order contents and delivery instructions
Marketing, email and messaging platforms Send our emails and messages and hold our marketing records Identity, contact, preference, engagement, order and inference information
Reviews and user-generated content platforms Collect and display product reviews First name, email, what you bought, and any review you submit
Subscription management platforms Run subscriptions and send subscription emails Identity, contact and subscription information
Consent and privacy-rights platforms Record your cookie choices and handle your privacy requests Your choices, and the information you give us when you make a request
Advertising, analytics and measurement partners Show you our ads and measure how they perform Online identifiers, device information, pages viewed, and purchase events. When we build a matched audience, also a hashed — scrambled — version of your email address
Marketplaces and retail media networks Sell our products and advertise on their platforms Order information they already hold, and audience information we provide
Agencies and professional advisers Run marketing and channel operations for us; give us legal, accounting and other professional advice Access to the systems above, limited to what their work requires
Corporate transactions A buyer or investor, if we sell or reorganize part of our business Information relevant to the transaction
Legal and safety Regulators, courts, law enforcement, and others where the law requires it or where it is needed to protect people What is required or necessary

Companies that provide services to us are only permitted to use your information to do the work we have asked them to do. We put contracts in place requiring that. See below on how advertising partners are different.

Recognizing you across devices. We and our advertising partners try to work out when the phone, laptop and tablet visiting our Sites belong to the same person, so that we do not show you the same advertisement three times. This is done in two ways: by matching a scrambled version of your email address when you are signed in, and by our partners comparing characteristics of a browser or device — things like screen size, time zone and installed fonts — to produce a statistical identifier that works much like a cookie. You can stop this by rejecting advertising technologies in Cookie Preferences, or by using the opt-out described in Your rights and choices.

Advertising partners are different. When we work with advertising platforms to show you our ads on other sites and apps, those platforms may use what they learn for their own purposes as well as ours. Under some U.S. state privacy laws this counts as “sharing” or a “sale” of personal information, even though no money changes hands. You can opt out at any time — see Your rights and choices.

↑ Back to top

6. Advertising and analytics

We advertise on search engines, social media and other platforms, and we measure whether those ads lead to visits and purchases. To do that, we and our partners use cookies and similar technologies on the Sites, and we sometimes provide advertising platforms with a hashed version of an email address so they can recognize an existing customer and either show or suppress an ad.

You control this. What happens before you choose depends on where you are — in some regions nothing non-essential runs until you allow it, and elsewhere these technologies may run when you arrive and you can switch them off. Our Cookie Notice sets out the rule for each region, and Cookie Preferences shows the setting currently applied to you. You can change your choice at any time through Cookie Preferences in the footer of every page, which covers advertising that uses cookies and similar technologies. To opt out of other sharing of your personal information, use Do Not Sell or Share My Personal Information, also in the footer.

Global Privacy Control. Our Sites recognize the Global Privacy Control (GPC) browser signal. If your browser or extension sends a GPC signal, we treat it as a request to opt out of the sale and sharing of your personal information for that browser. Because the signal is sent by the browser, you will need to enable it in each browser and on each device you use.

↑ Back to top

7. Cookies and tracking technologies

We use cookies and similar technologies to make the Sites work, to remember your choices, to understand how the Sites are used, and to advertise. Strictly necessary technologies always run, because the Sites cannot work without them. Whether anything else runs before you choose depends on where you are, and our Cookie Notice sets out the rule for each region.

Our Cookie Notice explains the categories we use and how to control them. The current list of individual technologies is in Cookie Preferences, in the footer of every page, which it is generated from the site you are actually visiting, and you do not need to accept anything to look. You can accept or reject each category, and change your mind at any time, in the same place.

↑ Back to top

8. How long we keep it

We keep personal information only as long as we need it for the purpose we collected it for, and to meet our legal obligations. The table below sets out how long that is.

Information How long we keep it Why
Order and transaction records 7 years from the transaction Tax, accounting and audit requirements
Account information For as long as your account is open, then 24 months after you close it To run your account and let you return to it
Marketing profile 36 months from your last interaction with us To market to you while you are still interested
Engagement history — email opens, clicks and site activity A rolling 24 months To understand what is useful to you and improve what we send
Consent and preference records 5 years after our relationship ends Required by law for subscriptions, and to prove what you agreed to
Records of privacy requests 24 months Required by law, and to show we handled your request
Reviews and content you publish Until you or we remove it It is published for other customers to read
Cookie and device information As set out in the Cookie Notice Varies by technology
Inquiries and complaints you send us 36 months from your last message To answer you, to keep a record of what was asked and what we said, and so we can trace a product-quality or safety report if we need to
Promotion and giveaway entries 90 days after the promotion closes if you do not win; 7 years if you do To run the promotion and contact winners. We keep winners’ records longer because tax rules require it
Suppression records Indefinitely, in a limited form So we can keep honoring your unsubscribe or opt-out. We keep only what is needed to do that

We may keep information for longer where the law requires it or where we need it to establish, exercise or defend legal claims; for example, where a legal hold applies. When a retention period ends, we delete the information or de-identify it so it no longer identifies you.

Where we hold de-identified information, we will not try to re-identify it, except to check that our own de-identification actually works. We keep it de-identified, and we require the companies that handle it for us to do the same.

↑ Back to top

9. Where we store it and international transfers

We store personal information in the United States, and so do the companies that process it for us. Our marketing platform stores all customer data in the United States and does not offer storage anywhere else. Some of those companies are based outside the United States, or have staff outside it who access information in order to support us. Those countries are currently Australia, Canada, Ireland, Israel, Singapore and the United Kingdom: our store platform contracts through a Canadian company, our marketing platform is supported by staff in Ireland, the United Kingdom, Australia and Singapore, and our reviews platform holds information in Israel as well as here. If that changes, we will update this notice.

If you are outside the United States, this means your information is held in a country whose data protection laws may differ from your own. Because we are a United States company, information you give us directly is collected by us here rather than sent here from your country.

Where personal information is in future collected by one of our operations outside the United States and transferred here, we will put an approved transfer mechanism in place before the transfer takes place, i.e., the Standard Contractual Clauses approved by the European Commission, or the UK International Data Transfer Agreement or Addendum, supported by a transfer impact assessment. The EEA and UK notices explain which route applies. You can ask us for a copy of the safeguards we use by contacting us at the address in How to contact us.

↑ Back to top

10. How we protect it

We use administrative, technical and physical safeguards designed to protect personal information, and we require the companies that handle it for us to do the same. No system is completely secure, and we cannot guarantee absolute security.

If the law requires us to tell you about a security incident affecting your personal information, we will do so by email, by post, or by telephone, using the most recent contact details we hold for you.

↑ Back to top

11. Your rights and choices

Everyone who uses our Sites can do the following, wherever they live:

  • Unsubscribe from marketing emails — use the unsubscribe link in any marketing email, or update your preferences through the link in our emails. You will still receive messages about orders you have placed.
  • Stop text messages — reply STOP to any message.
  • Change your cookie choices — use Cookie Preferences in the footer of any page.
  • Opt out of the sale or sharing of your personal information — use Cookie Preferences for advertising that uses cookies, and Do Not Sell or Share My Personal Information for other sharing, both in the footer of any page. You can also send a Global Privacy Control signal.
  • Ask us about your information — contact us using the details below.

Depending on where you live, you may also have the right to access, correct, delete or receive a copy of your personal information, to appeal a decision we make about your request, and to limit certain uses. Those rights, and how to use them, are set out in the notice for your region listed under Additional notices that may apply to you.

How to make a privacy request

You can make a request in any of these ways:

We will need to verify your identity before we act on a request to access, correct or delete your information, and we will only use what you give us for that purpose. We do not ask you to verify your identity to opt out of sale or sharing, to change your cookie choices, or to unsubscribe. You can use an authorized agent where the law allows it; we may ask for proof of their authority. We do not charge for handling requests unless they are excessive or repetitive, and we will tell you before we charge anything.

We will never treat you differently for exercising a privacy right. We will not deny you products, charge you a different price, or give you a lower quality of service because you made a request. Where we offer a discount in return for signing up for marketing, that is described in our California Privacy Notice.

↑ Back to top

12. Children

Our Sites are intended for adults and are not directed to children.

We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of consumers under 16. We have no actual knowledge that we collect, sell or share the personal information of anyone under 16.

If you believe a child has given us personal information, contact us at privacy@beyondmeat.com and we will delete it.

↑ Back to top

13. Third-party sites

Our Sites link to sites we do not control, including social media platforms and marketplaces. This Notice does not apply to them. We encourage you to read their privacy notices.

↑ Back to top

14. Changes to this Notice

We may update this Notice. If we make a material change we will update the dates at the foot of this page and post a prominent notice on our Sites. Where a change affects why we use your information, who we are, or how you exercise your rights, we will take reasonable steps to tell you directly rather than leave you to notice the posted version. Where the law requires your consent to a change, we will ask for it before the change applies to information we already hold.

The version in force when you gave us your information generally continues to govern that information, unless you agree to the new one. A change we make later does not quietly re-write the terms on which you gave us something earlier.

↑ Back to top

15. How to contact us

Beyond Meat, Inc. is the controller of the personal information described in this Notice.

Beyond Meat, Inc.
Attn: Privacy
888 N. Douglas Street, Suite 100
El Segundo, CA 90245
United States

Email: privacy@beyondmeat.com
Phone: 866-756-4112
Appeals: legal@beyondmeat.com

We have not given responsibility for protecting personal information to a named individual, so it rests with the most senior officer of Beyond Meat, Inc. You can reach that office through our privacy team, using any of the contact details above.

↑ Back to top

If you need this notice in a different format because of a disability, tell us using the details above and we will find a way to get it to you.

Effective date: 1 September 2026  ·  Last updated: 1 September 2026  ·  Ref: BYND.1.1.1

California Privacy Notice

This notice supplements our Privacy Notice and applies to California residents. We provide it under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”). Terms defined in the CCPA have the same meaning here.

Contents

Personal information we collect, use, disclose and retain

This notice describes our practices from the effective date shown at the foot of this page. It covers all of our direct-to-consumer business, including beyondtestkitchen.com, which beyondplantprotein.com replaced. We collect the categories of personal information below. For each, the table shows the purposes we use it for, the categories of third parties we disclose it to, whether we sell or share it, and how long we keep it.

CCPA category Collected Purposes Disclosed to Sold or shared? Retention
A. Identifiers
Name, postal address, email address, phone number, account name, IP address, cookie and device identifiers		 YES Selling and delivering products; running your account; communicating with you; marketing; advertising; security and fraud prevention; legal compliance E-commerce and website platforms; payment processors; fulfillment and delivery partners; marketing and messaging platforms; reviews platforms; subscription platforms; consent and privacy-rights platforms; advertising, analytics and measurement partners; marketplaces and retail media networks; agencies and professional advisers; legal and safety recipients SHARED for cross-context behavioral advertising (online identifiers and hashed email). No consideration received Order records 7 years; account information for the life of the account plus 24 months; marketing profile 36 months from last interaction; consent records 5 years after our relationship ends
B. Customer records information
Name, address, phone number, and payment card information as described below		 YES Selling and delivering products; taking payment; legal and accounting compliance E-commerce and website platforms; payment processors; fulfillment and delivery partners; professional advisers No 7 years from the transaction
C. Protected classification characteristics NO — we do not collect these from consumers through the Sites — — No —
D. Commercial information
Products purchased or considered, order history, cart contents, subscription status, reviews		 YES Selling and delivering products; marketing; advertising; product development E-commerce platforms; fulfillment partners; marketing platforms; reviews platforms; subscription platforms; advertising, analytics and measurement partners; marketplaces and retail media networks; agencies SHARED for cross-context behavioral advertising Order records 7 years from the transaction; marketing profile 36 months from last interaction
E. Biometric information NO — — No —
F. Internet or other network activity
Pages viewed, links clicked, email opens and clicks, browsing on our Sites, interaction with our ads		 YES Running and improving the Sites; marketing; advertising and measurement; security Website and analytics platforms; marketing platforms; advertising, analytics and measurement partners; agencies SHARED for cross-context behavioral advertising As set out in the Cookie Notice; 36 months in the marketing platform
G. Geolocation data
Approximate location, generally derived from IP address		 YES — approximate only. We do not collect or store precise geolocation. Showing relevant content and offers; fraud prevention; analytics Website and analytics platforms; marketing platforms; advertising partners SHARED for cross-context behavioral advertising 36 months from last interaction
H. Sensory data YES — only where you submit a photo with a product review Publishing your review Reviews platform No Until removed
I. Professional or employment information NO — not collected from consumers through the Sites. If you have applied for a job with us or work for us, ask us using the contact details below and we will tell you how that information is handled — — No —
J. Non-public education information NO — — No —
K. Inferences
Predicted next order date, estimated customer value, likelihood of purchasing again, channel preference, audience segments		 YES Marketing; personalization; advertising Marketing platform; advertising and retail media partners; agencies SHARED where used to build advertising audiences 36 months from last interaction
L. Sensitive personal information
Your account username together with the password or code that opens it		 YES — only if you create an account. Nothing else in this category Letting you into your account and confirming it is you Our e-commerce platform, which runs the account No For as long as your account is open, then 24 months

Sources

Where each category comes from:

  • Directly from you — A (identifiers), B (customer records), D (commercial information) and H (any photo you add to a review).
  • Automatically from your device as you use the Sites — A (online and device identifiers), F (internet or other network activity) and G (approximate location, derived from your IP address).
  • From companies that provide services to us — A, B, D and F. Our e-commerce, payment, fulfillment, reviews, subscription and email providers return information about your orders and about how you interact with our messages.
  • From marketplaces and retailers — A and D. Limited order information, which may include a forwarding email address rather than your real one.
  • From advertising and analytics partners — A, F and G. Measurement and audience information about how our ads perform.
  • Generated by us — K (inferences). Our marketing platform derives these from the categories above. We do not collect them from anyone.
  • Created when you open an account — L (the username and password you choose).

See also Where we get it.

Sensitive personal information

California defines “sensitive personal information” more broadly than most people expect. It includes things we do not collect at all, like government identification numbers, precise location, racial or ethnic origin, religious beliefs, health or genetic information, biometric data, and the contents of your private communications. We collect none of those, except credentials to our Sites which is described next.

One thing we hold does fall inside the definition: if you create an account, the username and password combination that opens it. We collect that for one reason — to let you into your account and confirm it is you.

We use it only for that reason. We do not use it, or anything else, to work out characteristics about you, and we do not disclose it for any purpose beyond running your account. Because our use stays within what California law permits without a further choice, the right to limit the use of sensitive personal information does not arise, and you will not find a “Limit the Use of My Sensitive Personal Information” link on our site. If that ever changes, we will publish one.

↑ Back to top

Sale and sharing of personal information

We share personal information for cross-context behavioral advertising. We use advertising and measurement technologies on our Sites that allow advertising platforms to collect online identifiers and information about what you do on our Sites, and to combine it with information they hold about you from elsewhere. We also provide advertising platforms with a hashed, scrambled version of an email address so they can recognize an existing customer.

Under the CCPA this is “sharing” for cross-context behavioral advertising, and you have the right to opt out of it.

We do not receive money or anything else of value in exchange for your personal information. We pay these advertising platforms to carry our advertising; nothing flows back to us in return for your information. We do not disclose personal information to data brokers. If any of these arrangements is characterized differently under California law, the opt-out below applies to them in full.

Who receives it

The advertising and measurement partners we share personal information with are:

Recipient What they receive Why
Google Online identifiers, pages viewed, purchase events; hashed email where Customer Match is used Advertising and conversion measurement. Google Analytics operates separately as our service provider
Meta Online identifiers, pages viewed, purchase events Advertising and measurement on Meta platforms
TikTok Online identifiers, pages viewed, purchase events Advertising and measurement on TikTok
Microsoft Advertising Online identifiers, pages viewed, conversion events Advertising and measurement on Microsoft platforms
Pinterest Online identifiers, pages viewed, conversion events Advertising and measurement on Pinterest
Spotify Online identifiers, page events Advertising measurement
6sense A persistent visitor identifier, IP address and page activity Identifying visitors to our Sites
506 Store identifier, order count, total spend and customer tags Customer analytics
Amazon Advertising Any audience we provide, typically a hashed email address; conversion signal Advertising on and off Amazon
Retail media networks (including Instacart and Walmart Connect) Hashed identifiers for audience matching Advertising on retailer platforms

Our Cookie Notice lists the specific technologies each of these partners uses on our Sites, what they do and how long they last.

What categories we share

We share the following categories of personal information with the recipients above for cross-context behavioral advertising:

  • A. Identifiers — online and device identifiers, and hashed email addresses
  • D. Commercial information — what you bought or considered, order count and total spend
  • F. Internet or other network activity — pages viewed, links clicked and interaction with our ads
  • G. Geolocation data — approximate location only
  • K. Inferences — audience segments built from the above

We also disclose categories A, B, D, F, G, H and K to service providers for business purposes. Service providers are contractually restricted to using personal information only to perform services for us.

How to stop it

You can opt out of all of the sharing described above at any time:

  • For advertising that uses cookies and similar technologies — use Cookie Preferences in the footer of every page. This choice applies to the browser and device you make it on.
  • For other sharing of your personal information — use Do Not Sell or Share My Personal Information in the footer of every page.
  • Or send a Global Privacy Control signal from your browser, which we treat as an opt-out for that browser without asking you to do anything else.

If any of the sharing described above is considered a “sale” of personal information under California law, your opt-out applies to that as well. A single request covers all of it — you do not need to make more than one.

We do not sell or share the personal information of consumers we know to be under 16 years of age.

Onward sale

A company that receives personal information from us may not sell it on, or share it on for cross-context behavioral advertising, unless it first gives you explicit notice and a chance to opt out. That obligation sits on them rather than on us, but you should know it exists. The advertising companies we work with are named above; each publishes its own privacy notice and opt-out controls, and the industry tools listed in our Cookie Notice let you opt out of several of them at once.

↑ Back to top

Your California rights

  • Right to know — the categories and specific pieces of personal information we have collected about you, the sources, our purposes, and the categories of third parties we disclosed it to.
  • Right to delete — ask us to delete personal information we collected from you, subject to exceptions.
  • Right to correct — ask us to correct inaccurate personal information.
  • Right to opt out of sale or sharing — tell us to stop sharing your personal information for cross-context behavioral advertising.
  • Right to limit use of sensitive personal information — the only sensitive personal information we hold is your account login, used solely to run your account. Because we do not use it to infer characteristics about you, this right does not arise. See Sensitive personal information.
  • Right to non-discrimination — we will not treat you differently for exercising a right.

How to exercise them

We will confirm receipt within 10 business days and respond within 45 calendar days. If we need more time we will tell you, and may take up to 90 days in total. We may ask you to verify your identity before we act on a request to know, delete or correct, and we will only use what you provide for that purpose. We do not ask you to verify your identity in order to opt out of sale or sharing. We act on an opt-out, including a Global Privacy Control signal, without asking you for anything further, and we will never require you to create an account in order to make any request. You may use an authorized agent; we may ask for written permission and may still ask you to verify your own identity. You can exercise the right to know, including the right to receive a copy of your personal information, twice in any 12-month period.

Your request will cover at least the 12 months before we receive it, and you can ask us to go back further, as far as 1 January 2022. We will do that where we still hold the information. Some of it is deleted on the schedule set out in How long we keep it, and we cannot produce what we no longer have. If reaching further back would take a disproportionate effort, we will explain why rather than simply decline.

If we decline your request

California law does not give you a right of appeal and does not require us to offer one. We offer one anyway. If we decline a request we will tell you why, and you can ask us to look at it again by emailing legal@beyondmeat.com with “Privacy Appeal” in the subject line. We will respond within 45 days and explain our reasoning.

Global Privacy Control

We recognize the Global Privacy Control opt-out preference signal. When we receive it, we treat it as a valid request to opt out of sale and sharing for that browser or device, without asking you to do anything else. Because it is browser-based, you will need to enable it on each browser and device you use.

Accepting cookies does not give up this right. Your cookie choices and your right to opt out of sale and sharing are two separate things. If you accept cookies and later send a Global Privacy Control signal, we treat the signal as an opt-out.

What runs before you choose

On our websites we ask before any non-essential technology runs in California — no advertising or analytics technology operates until you allow it. We work out where you are from your internet connection, which is not always accurate at state level, so Cookie Preferences in the footer of every page lets you set each category yourself whatever we detect, and shows you the setting currently applied. By using our Sites, you agree under our Conditions of Use to provide us with accurate information, including your location so we can apply the applicable settings for your selection.

↑ Back to top

Financial incentives

What we offer, and what we ask for. We give you 10% off your first order when you join our email list. To unlock it we ask for your email address and your permission to send you marketing. Those two things are all we collect for this.

Under California law this discount might be interpreted as a “financial incentive” program, because it involves the collection of personal information.

What we think your information is worth, and how we worked that out. We do not value your personal information by what we might earn from you later. We value it at what we are prepared to give up in order to obtain it, which is the discount itself. Our good-faith estimate of the value of your personal information is therefore equal to the value of your discount: 10% of your first order. The cost of the incentive is the whole of the calculation; nothing else enters it.

Taking part is entirely voluntary. You choose to join by entering your email address and confirming that you want to receive marketing from us. You can withdraw at any time and for any reason by clicking “unsubscribe” in any marketing email, by updating your preferences using the link in our emails, or by emailing privacy@beyondmeat.com. Withdrawing does not cancel an order you have already placed using a discount code.

If you do not sign up, you can still buy from us on exactly the same terms as everyone else. The only thing you do not receive is the sign-up discount.

Subscription savings are not part of this. Where we offer a lower price for a recurring order, that price reflects your commitment to buy from us regularly, not the provision of any personal information. We need the same details to fulfill a subscription order as we do a one-time order.

This section covers the email sign-up discount. It is the only program we run in which a saving is offered in exchange for personal information. If we introduce another one, we will set out its terms and its valuation here before it starts.

↑ Back to top

Shine the Light

California Civil Code section 1798.83 lets California residents ask us about personal information we disclosed to third parties for their own direct marketing purposes. Email privacy@beyondmeat.com with “Shine the Light” in the subject line.

↑ Back to top

Contact

Beyond Meat, Inc., Attn: Privacy, 888 N. Douglas Street, Suite 100, El Segundo, CA 90245  |  privacy@beyondmeat.com  |  866-756-4112

↑ Back to top

If you need this notice in a different format because of a disability, tell us using the details above and we will find a way to get it to you.

Effective date: 1 September 2026  ·  Last updated: 1 September 2026  ·  Ref: BYND.2.1.1

U.S. State Privacy Notice

This notice supplements our Privacy Notice and applies if you are a resident of a U.S. state with a comprehensive consumer privacy law, other than California. California residents should read the California Privacy Notice.

At the date of this notice, these states include Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, New Hampshire, New Jersey, Nebraska, Maryland, Minnesota, Tennessee, Indiana, Iowa, Kentucky and Rhode Island. Your rights and the deadlines that apply depend on your state.

Contents

What we collect and why

The categories of personal data we process, the purposes, and the categories of recipients are set out in our Privacy Notice, in the sections What information we collect, How and why we use it, Who we share it with and How long we keep it.

↑ Back to top

Targeted advertising, sale and profiling

We process personal data for targeted advertising. We allow advertising partners to collect identifiers and activity information through our Sites, and we provide hashed email addresses to advertising platforms. Under the law of your state this is targeted advertising, and you have the right to opt out of it.

We also profile you to decide what marketing to send you — see Profiling and automated processing. This profiling does not produce legal or similarly significant effects.

Large language models. We do not collect, use or sell your personal data for the purpose of training large language models or other generative artificial intelligence. The predictions we make about you, described in Profiling and automated processing, come from statistical models in our marketing platform rather than from generative artificial intelligence, and we use them only to decide what marketing to send you. The advertising and measurement companies named above decide for themselves how they use what they receive, under their own privacy notices.

You can opt out. Use Cookie Preferences in the footer of every page for advertising that uses cookies and similar technologies, and Do Not Sell or Share My Personal Information for other sharing of your personal information. You can also enable a universal opt-out signal such as Global Privacy Control, which we treat as an opt-out — including if you accepted cookies earlier.

In some states we ask before anything non-essential runs. Where we do, no advertising or analytics technology operates until you allow it. Cookie Preferences shows the setting that applies to you, and lets you set each category yourself whatever we detect about your location.

If you create an account, we hold the username and password that opens it, and we use that only to let you in and confirm it is you. Some states treat account credentials as sensitive data and some do not; where yours does, that is the only sensitive data we hold. Beyond that we do not process sensitive personal data as those laws define it — no precise geolocation, biometric or genetic data, racial or ethnic origin, religious or philosophical beliefs, citizenship or immigration status, sex life or sexual orientation, and no consumer health data — and we do not use personal data to infer characteristics of that kind.

We do not receive money or anything else of value in exchange for your personal data. We pay these advertising platforms to carry our advertising; nothing flows back to us in return for your information. States define “sale” differently: some cover only an exchange for money, others also cover an exchange for other valuable consideration. If the sharing described above is considered a sale under the law of your state, your opt-out applies to that as well, and a single request covers all of it.

Who receives it

The advertising and measurement companies we disclose personal data to are Google, Meta, TikTok, Microsoft Advertising, Pinterest, Spotify, Amazon Advertising, 6sense and 506, together with retail media networks including Instacart and Walmart Connect. Each handles what it receives under its own privacy notice, and our Cookie Notice lists the specific technologies each of them uses on our Sites.

Rhode Island asks us to name these companies rather than describe them by category, and we give the same list to everyone. Rhode Island also defines “sale” broadly enough that these arrangements may count as one there, even though no money reaches us. If they do, the opt-out above covers them.

We do not knowingly sell or process for targeted advertising the personal data of consumers under 16, and we do not process the personal data of a known child without parental consent.

↑ Back to top

Discounts for signing up

We offer a discount on your first order when you sign up for our email list. Taking part is voluntary, and you can withdraw at any time using the unsubscribe link in any marketing email. If you do not sign up you can still buy from us on exactly the same terms — the only thing you do not receive is the sign-up discount, and we will not treat you differently for exercising a privacy right.

Where we offer a lower price for a recurring order, that price reflects your commitment to buy from us regularly rather than the provision of any personal information.

↑ Back to top

Your rights

Depending on your state, you have some or all of the following rights:

  • Confirm and access — find out whether we process your personal data and get a copy.
  • Correct — ask us to fix inaccurate personal data.
  • Delete — ask us to delete personal data about you.
  • Portability — get a copy in a portable, readily usable format.
  • Opt out of targeted advertising, the sale of personal data, and profiling in furtherance of decisions that produce legal or similarly significant effects.
  • Withdraw consent — where we rely on consent you can withdraw it at any time. Use the unsubscribe link in any marketing email, reply STOP to any text message, change your cookie choices in Cookie Preferences in the footer of every page, or email privacy@beyondmeat.com. Withdrawing consent does not affect anything we did before you withdrew it.
  • Appeal — if we decline a request, you may appeal.
  • A list of who we shared it with — in some states you can ask for a list of the third parties we disclosed your personal data to. In Oregon that is a list of the specific third parties; in Delaware and Minnesota it is a list of the categories.
  • Non-discrimination — we will not treat you differently for exercising a right.

Universal opt-out signals

We recognize Global Privacy Control and other universal opt-out mechanisms that the laws of your state require us to honor. When we receive one, we treat it as an opt-out of targeted advertising and sale for that browser or device.

How to exercise your rights

We respond within 45 days. Where your state allows and we reasonably need more time, we may extend once by a further 45 days and will tell you why. We may need to verify your identity first — except for opt-out requests, which we honor without verification.

Appeals

If we refuse your request, we will tell you why and how to appeal. To appeal, email legal@beyondmeat.com with “Privacy Appeal” in the subject line. We will respond within 45 days (60 days in some states) and explain our reasoning. If we deny your appeal, we will give you a way to contact your state Attorney General to submit a complaint.

Authorized agents

You may use an authorized agent to submit an opt-out request on your behalf. We may ask for proof that the agent is authorized to act for you.

↑ Back to top

Nevada

Nevada residents may direct us not to sell certain personal information as defined by Nevada law. Email privacy@beyondmeat.com with “Nevada Opt-Out” in the subject line.

Nevada law asks for several further disclosures. They are collected here in one place:

↑ Back to top

Consumer health data

We do not collect consumer health data as defined by the Washington My Health My Data Act or Nevada Senate Bill 370. We sell food products and collect information about what you buy, as described in our Privacy Notice. We do not ask about your health, do not collect biometric or genetic data, and do not use your purchase history to draw conclusions about your health status.

↑ Back to top

Contact

Beyond Meat, Inc., Attn: Privacy, 888 N. Douglas Street, Suite 100, El Segundo, CA 90245  |  privacy@beyondmeat.com  |  866-756-4112

↑ Back to top

If you need this notice in a different format because of a disability, tell us using the details above and we will find a way to get it to you.

Effective date: 1 September 2026  ·  Last updated: 1 September 2026  ·  Ref: BYND.3.1.1

European Economic Area Privacy Notice

This notice supplements our Privacy Notice and applies if you are in the European Economic Area. It is provided under the General Data Protection Regulation (GDPR).

Our online store ships only within the continental United States. We do not sell directly to customers in the EEA. However, you can visit our websites and sign up for our emails from the EEA, and we use cookies and similar technologies that monitor how visitors use our sites.

Contents

Who is responsible for your personal data

The controller of your personal data is:

Beyond Meat, Inc., 888 N. Douglas Street, Suite 100, El Segundo, CA 90245, United States — privacy@beyondmeat.com

We have an establishment in the European Union, Beyond Meat EU B.V. in the Netherlands. Decisions about how and why your personal data is used are taken by Beyond Meat, Inc. in the United States, which is why Beyond Meat, Inc. is the controller and is the company to contact about your personal data.

To the extent required by the GDPR, we will appoint a representative in the European Union under Article 27 and publish their name and contact details in this notice.

In the meantime, and at any time, you can contact us about anything in this notice:

Beyond Meat, Inc. — Attn: Privacy
888 N. Douglas Street, Suite 100
El Segundo, CA 90245, United States
Email: privacy@beyondmeat.com

↑ Back to top

What we do Personal data Legal basis
Respond to your enquiries and provide the website Identity, contact, content of your message, device information Legitimate interests (Art. 6(1)(f)) — to operate our website and answer people who contact us. Where you are entering into a transaction with us, contract (Art. 6(1)(b))
Send you marketing emails and messages Identity, contact, preference, engagement and order information Consent (Art. 6(1)(a)), which you give by opting in and can withdraw at any time
Use non-essential cookies and similar technologies, including for analytics and advertising Device and online identifiers, activity on our sites, approximate location Consent (Art. 6(1)(a)), and consent under the ePrivacy rules for storing and accessing information on your device. Nothing non-essential runs before you agree
Build audience segments and predictions to decide what marketing to send Order and engagement history and the predictions derived from it Consent (Art. 6(1)(a)), given with your marketing opt-in
Keep records of the consents and choices you give us The consent record itself, with date, time and method Legal obligation (Art. 6(1)(c)) and legitimate interests (Art. 6(1)(f)) — to demonstrate compliance
Keep our sites and business secure and prevent fraud Device information, IP address, activity Legitimate interests (Art. 6(1)(f))
Comply with legal obligations and establish or defend legal claims Identity, contact, order and transaction records, and the correspondence relevant to the obligation or the claim Legal obligation (Art. 6(1)(c)) and legitimate interests (Art. 6(1)(f))

Where we rely on legitimate interests, we balance those interests against your rights and freedoms, and we do not rely on this basis where your rights and freedoms override it.

We do not process special categories of personal data as defined in Article 9, and we do not ask you for any.

Where we did not get your personal data from you. Some of what we hold comes from marketplaces, retailers, and advertising and analytics partners rather than from you; the categories and the sources are set out in Where we get it. Where Article 14 applies, we will give you this information within one month of obtaining the data, or when we first communicate with you, or before we first disclose it to anyone else, whichever comes first.

↑ Back to top

Automated decision-making and profiling

We profile you for marketing purposes, as described in Profiling and automated processing. We do not take decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you within the meaning of Article 22.

↑ Back to top

Recipients

The categories of recipients are listed in Who we share it with. Where a company processes personal data on our behalf, we put written obligations in place requiring it to process that data only on our instructions, to keep it secure, and to meet the requirements Article 28 sets out. The companies named below as advertising and measurement recipients decide for themselves how they use what they receive, and are responsible for it under their own privacy notices.

The companies that receive personal data for advertising and measurement, and that decide for themselves how they use it, are Google, Meta, TikTok, Microsoft Advertising, Pinterest, Spotify, Amazon Advertising, 6sense and 506, together with retail media networks including Instacart and Walmart Connect. Each handles what it receives under its own privacy notice, and our Cookie Notice lists the specific technologies each of them uses on our sites.

The companies that process personal data only on our instructions are our e-commerce platform (Shopify), our marketing platform (Klaviyo), our consent management platform (TrustArc), our reviews platform (Yotpo), our accessibility tool (UserWay), our payment processors, and our fulfillment, cold-chain and delivery partners, together with the agencies and professional advisers described in Who we share it with.

↑ Back to top

Where your personal data is stored, and international transfers

We are a United States company and we store personal data in the United States, and so do the companies that process it for us. Our marketing platform stores all customer data in the United States and does not offer storage anywhere else. Some of those companies are based outside the United States, or have staff outside it who access personal data in order to support us. Those countries are currently Australia, Canada, Ireland, Israel, Singapore and the United Kingdom: our store platform contracts through a Canadian company, our marketing platform is supported by staff in Ireland, the United Kingdom, Australia and Singapore, and our reviews platform holds information in Israel as well as here. If that changes, we will update this notice.

Personal data you give us directly

When you fill in a form on our websites, sign up for our emails, or otherwise give us your details, that personal data is collected by us in the United States. We have no establishment in the European Economic Area that collects the relevant on our behalf. Such data is therefore not transferred out of the EEA, it is provided directly to a company outside it.

That does not reduce our obligations. The GDPR still applies to how we handle your personal data. Where a company processes personal data on our behalf, we put written obligations in place requiring it to process that data only on our instructions, to keep it secure, and to protect it to the standard the GDPR requires. The advertising platforms and marketplaces named under Recipients decide for themselves how they use what they receive, and are responsible for it under their own privacy notices; we describe those arrangements in Who we share it with.

If that changes

In the future we may collect personal data within the European Economic Area or the United Kingdom and send it to our systems in the United States; for example, if we begin selling directly to customers here, which we do not do today, or run specific promotional activity.

Where that happens, and in any other case where we transfer personal data out of the European Economic Area, we will put in place the safeguards Chapter V of the GDPR requires before the transfer takes place. For transfers to a country without an adequacy decision that means the Standard Contractual Clauses adopted by the European Commission, supported by a transfer impact assessment and by any supplementary technical, contractual or organizational measures that assessment identifies as necessary.

You can ask which of the positions above applies to your personal data, and request a copy of any safeguards we use, by emailing privacy@beyondmeat.com.

↑ Back to top

Retention

See How long we keep it. Where we rely on your consent, we stop processing for that purpose when you withdraw it, and retain only the record of the consent and its withdrawal.

↑ Back to top

Your rights

  • Access — obtain confirmation of whether we process your personal data and a copy of it.
  • Rectification — have inaccurate or incomplete data corrected without undue delay.
  • Erasure — have your data deleted in the circumstances set out in Article 17.
  • Restriction — have our processing restricted in the circumstances set out in Article 18.
  • Portability — receive data you gave us in a structured, commonly used, machine-readable format and have it sent to another controller where technically feasible.
  • Object — object at any time, on grounds relating to your particular situation, to processing based on legitimate interests. You may object to direct marketing at any time, for any reason, and we will stop.
  • Withdraw consent — at any time, without affecting processing carried out before you withdrew it.

To exercise any of these, use Do Not Sell or Share My Personal Information or email privacy@beyondmeat.com. We respond within one month, and may extend by up to two further months for complex requests, telling you within the first month if we do.

↑ Back to top

Complaints

You have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or the place of the alleged infringement. A list of authorities is available from the European Data Protection Board.

You can complain to the supervisory authority in your own country. We do not have a main establishment in the Union, so no single authority leads on our behalf, whichever authority you approach can deal with your complaint directly.

We would appreciate the chance to address your concern first — please contact us before or alongside going to an authority.

↑ Back to top

Contact

Beyond Meat, Inc., Attn: Privacy, 888 N. Douglas Street, Suite 100, El Segundo, CA 90245, USA  |  privacy@beyondmeat.com

↑ Back to top

If you need this notice in a different format because of a disability, tell us using the details above and we will find a way to get it to you.

Effective date: 1 September 2026  ·  Last updated: 1 September 2026  ·  Ref: BYND.4.1.1

United Kingdom Privacy Notice

This notice supplements our Privacy Notice and applies if you are in the United Kingdom. It is provided under the UK GDPR and the Data Protection Act 2018.

Our online store ships only within the continental United States. We do not sell directly to customers in the UK. You can, however, visit our websites and sign up for our emails from the UK, and we use cookies and similar technologies that monitor how visitors use our sites, so UK data protection law applies to that activity.

Contents

Controller and UK representative

The controller of your personal data is:

Beyond Meat, Inc., 888 N. Douglas Street, Suite 100, El Segundo, CA 90245, United States — privacy@beyondmeat.com

Beyond Meat has no establishment in the United Kingdom.

To the extent required by the UK GDPR, we will appoint a representative in the United Kingdom under Article 27 and publish their name and contact details in this notice.

In the meantime, and at any time, you can contact us about anything in this notice:

Beyond Meat, Inc. — Attn: Privacy
888 N. Douglas Street, Suite 100
El Segundo, CA 90245, United States
Email: privacy@beyondmeat.com

↑ Back to top

What we do Personal data Legal basis
Respond to your enquiries and provide the website Identity, contact, content of your message, device information Legitimate interests (Art. 6(1)(f) UK GDPR) — to operate our website and answer people who contact us. Where you are entering into a transaction with us, contract (Art. 6(1)(b))
Send you marketing emails and messages Identity, contact, preference, engagement and order information Consent (Art. 6(1)(a) UK GDPR), which you give by opting in and can withdraw at any time. Electronic marketing is also subject to PECR
Use non-essential cookies and similar technologies, including for analytics and advertising Device and online identifiers, activity on our sites, approximate location Consent (Art. 6(1)(a) UK GDPR), and consent under regulation 6 of the Privacy and Electronic Communications Regulations (PECR) for storing and accessing information on your device. Nothing non-essential runs before you agree
Build audience segments and predictions to decide what marketing to send Order and engagement history and the predictions derived from it Consent (Art. 6(1)(a) UK GDPR), given with your marketing opt-in
Keep records of the consents and choices you give us The consent record itself, with date, time and method Legal obligation (Art. 6(1)(c)) and legitimate interests (Art. 6(1)(f)) — to demonstrate compliance
Keep our sites and business secure and prevent fraud Device information, IP address, activity Legitimate interests (Art. 6(1)(f))
Comply with legal obligations and establish or defend legal claims Identity, contact, order and transaction records, and the correspondence relevant to the obligation or the claim Legal obligation (Art. 6(1)(c)) and legitimate interests (Art. 6(1)(f))

Where we rely on legitimate interests, we balance those interests against your rights and freedoms, and we do not rely on this basis where your rights and freedoms override it.

We do not process special category data as defined in Article 9 of the UK GDPR, and we do not ask you for any.

Where we did not get your personal data from you. Some of what we hold comes from marketplaces, retailers, and advertising and analytics partners rather than from you; the categories and the sources are set out in Where we get it. Where Article 14 applies, we will give you this information within one month of obtaining the data, or when we first communicate with you, or before we first disclose it to anyone else, whichever comes first.

↑ Back to top

Automated decision-making and profiling

We profile you for marketing purposes, as described in Profiling and automated processing. We do not take decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you within the meaning of Article 22 of the UK GDPR.

↑ Back to top

Recipients

The categories of recipients are listed in Who we share it with. Where a company processes personal data on our behalf, we put written obligations in place requiring it to process that data only on our instructions, to keep it secure, and to meet the requirements Article 28 of the UK GDPR sets out. The companies named below as advertising and measurement recipients decide for themselves how they use what they receive, and are responsible for it under their own privacy notices.

The companies that receive personal data for advertising and measurement, and that decide for themselves how they use it, are Google, Meta, TikTok, Microsoft Advertising, Pinterest, Spotify, Amazon Advertising, 6sense and 506, together with retail media networks including Instacart and Walmart Connect. Each handles what it receives under its own privacy notice, and our Cookie Notice lists the specific technologies each of them uses on our sites.

The companies that process personal data only on our instructions are our e-commerce platform (Shopify), our marketing platform (Klaviyo), our consent management platform (TrustArc), our reviews platform (Yotpo), our accessibility tool (UserWay), our payment processors, and our fulfillment, cold-chain and delivery partners, together with the agencies and professional advisers described in Who we share it with.

↑ Back to top

Retention

See How long we keep it. Where we rely on your consent, we stop processing for that purpose when you withdraw it, and retain only the record of the consent and its withdrawal.

↑ Back to top

Where your personal data is stored, and international transfers

We are a United States company and we store personal data in the United States, and so do the companies that process it for us. Some of those companies are based outside the United States, or have staff outside it who access personal data in order to support us. Those countries are currently Australia, Canada, Ireland, Israel, Singapore and the United Kingdom: our store platform contracts through a Canadian company, our marketing platform is supported by staff in Ireland, the United Kingdom, Australia and Singapore, and our reviews platform holds information in Israel as well as here. If that changes, we will update this notice.

Personal data you give us directly

When you give us your details through our websites, that personal data is collected by us in the United States. We have no establishment in the United Kingdom that collects it on our behalf, so it is not transferred out of the UK, it is provided directly to a company outside it. The UK GDPR still applies to how we handle it. Where a company processes personal data on our behalf, we put written obligations in place requiring it to process that data only on our instructions, to keep it secure, and to protect it to the standard UK law requires. The advertising platforms and marketplaces named under Recipients decide for themselves how they use what they receive, and are responsible for it under their own privacy notices; we describe those arrangements in Who we share it with.

If that changes

In the future we may collect personal data within the United Kingdom and send it to our systems in the United States; for example, if we begin selling directly to customers here, which we do not do today, or run specific promotional activity.

Where that happens, and in any other case where we transfer personal data out of the United Kingdom, we will put the required safeguards in place before the transfer takes place. That means the UK International Data Transfer Agreement, or the European Commission’s Standard Contractual Clauses together with the UK International Data Transfer Addendum, supported by a transfer risk assessment and any supplementary measures it identifies as necessary.

You can ask which of the positions above applies to your personal data, and request a copy of any safeguards we use, by emailing privacy@beyondmeat.com.

↑ Back to top

Your rights

Under the UK GDPR you have the right to:

  • Access — obtain confirmation of whether we process your personal data and a copy of it.
  • Rectification — have inaccurate or incomplete data corrected without undue delay.
  • Erasure — have your data deleted in the circumstances set out in Article 17.
  • Restriction — have our processing restricted in the circumstances set out in Article 18.
  • Portability — receive data you gave us in a structured, commonly used, machine-readable format and have it sent to another controller where technically feasible.
  • Object — object at any time, on grounds relating to your particular situation, to processing based on legitimate interests. You may object to direct marketing at any time, for any reason, and we will stop.
  • Withdraw consent — at any time, without affecting processing carried out before you withdrew it.

To exercise them, use Do Not Sell or Share My Personal Information or email privacy@beyondmeat.com. We respond within one month and may extend by up to two further months for complex requests.

↑ Back to top

Complaints

You have the right to complain to the UK supervisory authority:

Information Commissioner’s Office
Helpline: 0303 123 1113
ico.org.uk/make-a-complaint

We would appreciate the chance to address your concern first — please contact us before or alongside going to the ICO.

↑ Back to top

Contact

Beyond Meat, Inc., Attn: Privacy, 888 N. Douglas Street, Suite 100, El Segundo, CA 90245, USA  |  privacy@beyondmeat.com

↑ Back to top

If you need this notice in a different format because of a disability, tell us using the details above and we will find a way to get it to you.

Effective date: 1 September 2026  ·  Last updated: 1 September 2026  ·  Ref: BYND.5.1.1

Canada Privacy Notice

This notice supplements our Privacy Notice and applies if you are in Canada. It is provided under the Personal Information Protection and Electronic Documents Act (PIPEDA), substantially similar provincial laws, and — for Quebec residents — the Act respecting the protection of personal information in the private sector, as amended by Law 25.

Our online store ships only within the continental United States. We do not sell directly to customers in Canada. You can visit our websites, including our Canadian English and French pages (by localization settings) and sign up for our emails.

Contents

Who is responsible for your personal information

The organization responsible for the personal information described in this notice is Beyond Meat, Inc., 888 N. Douglas Street, Suite 100, El Segundo, CA 90245, United States. Decisions about how and why your personal information is collected, used and disclosed are taken there.

British Columbia. If you are in British Columbia, the Personal Information Protection Act (BC PIPA) applies to how we handle your personal information. Under BC PIPA, “personal information” means information about an identifiable individual, other than their business contact information and their work product information. We are accountable for the personal information under our control, including information we pass to service providers to handle on our behalf, and passing it to them does not pass on our responsibility for it.

↑ Back to top

Who is in charge of protecting your personal information

We have not given this responsibility to a named individual, so it rests with the most senior officer of Beyond Meat, Inc. You can reach that office, and our privacy team, here:

Beyond Meat, Inc. — Attn: Person in charge of the protection of personal information
888 N. Douglas Street, Suite 100
El Segundo, CA 90245, United States
Email: privacy@beyondmeat.com
Telephone: 866-756-4112

↑ Back to top

What we collect, why, and who we share it with

See What information we collect, How and why we use it and Who we share it with.

↑ Back to top

We rely on your consent to collect, use and disclose your personal information, except where the law permits or requires us to act without it. For marketing emails and text messages, and for non-essential cookies and similar technologies, we ask for your express consent before we begin, and you can withdraw it at any time. Withdrawing consent may mean we can no longer provide certain features.

Under Canada’s Anti-Spam Legislation (CASL), we send you commercial electronic messages only where you have given express consent or where an exception applies, and every message identifies us and lets you unsubscribe.

Technology that identifies, locates or profiles you (Quebec). We use cookies and similar technologies that can identify your device and work out your approximate location, and we build marketing profiles from your purchase and engagement history — described in Profiling and automated processing and in our Cookie Notice. These functions are switched off until you turn them on. You can switch them off again at any time using Cookie Preferences in the footer of every page, by unsubscribing from our marketing, or by writing to us at privacy@beyondmeat.com.

Risk of Harm: what could go wrong. We do not hold payment card numbers, government identification numbers, health information or precise location. The harms that follow from those — financial fraud, identity theft, the exposure of a medical condition — are not risks we create. What we do hold is your name, your contact details, what you have bought from us, and the marketing profile we build from that. If it were exposed, the realistic consequences are unwanted contact, and your purchases from us becoming known to someone you had not chosen to tell. If you hold an account with us, the login that opens it could be misused, so we recommend a password you do not use anywhere else.

↑ Back to top

Storage and disclosure outside Quebec and Canada

Your personal information is stored in the United States and is accessible to service providers there. Some of those service providers are based outside the United States, or have staff outside it who access your information in order to support us. Those countries are currently Australia, Canada, Ireland, Israel, Singapore and the United Kingdom: our store platform contracts through a Canadian company, our marketing platform is supported by staff in Ireland, the United Kingdom, Australia and Singapore, and our reviews platform holds information in Israel as well as here. If that changes, we will update this notice. This means it may be accessible to United States courts, law enforcement and government authorities under the laws of that country.

Before we disclose the personal information of a Quebec resident outside Quebec, we will conduct a privacy impact assessment to confirm the information will receive protection that is adequate having regard to generally recognized principles of personal information protection, and we will put contractual protections in place with the recipient. You can ask us about the assessment applying to your personal information by emailing privacy@beyondmeat.com.

↑ Back to top

Automated processing

We use automated tools to profile you for marketing purposes, as described in Profiling and automated processing. We do not use personal information to render a decision based exclusively on automated processing. If we ever do, we will tell you at the time of the decision and, on request, tell you what personal information was used, the reasons and principal factors behind the decision, and give you the chance to have it reviewed by a person.

↑ Back to top

Your rights

  • Access — ask for the personal information we hold about you and how we have used and disclosed it.
  • Correction — ask us to correct information that is inaccurate, incomplete or out of date.
  • Withdraw consent — at any time, subject to legal and contractual restrictions.
  • De-indexing and cessation of dissemination (Quebec) — ask us to stop disseminating your personal information, or to de-index a link, in the circumstances Law 25 sets out.
  • Portability (Quebec) — receive the computerized personal information you gave us in a structured, commonly used technological format.
  • Complain — to us first, and then to the appropriate regulator.

To exercise these rights, use Do Not Sell or Share My Personal Information, email privacy@beyondmeat.com, or call 866-756-4112. We respond within 30 days.

↑ Back to top

Complaints

If you are not satisfied with our response, you may contact:

  • Office of the Privacy Commissioner of Canada — priv.gc.ca, 1-800-282-1376
  • Commission d’accès à l’information du Québec — cai.gouv.qc.ca (Quebec residents)
  • Or the privacy regulator in Alberta, British Columbia or your province, as applicable

↑ Back to top

Contact

Beyond Meat, Inc., Attn: Privacy, 888 N. Douglas Street, Suite 100, El Segundo, CA 90245, USA  |  privacy@beyondmeat.com  |  866-756-4112

↑ Back to top

If you need this notice in a different format because of a disability, tell us using the details above and we will find a way to get it to you.

Effective date: 1 September 2026  ·  Last updated: 1 September 2026  ·  Ref: BYND.6.1.1

This notice explains the cookies and similar technologies we use on our websites, what they do, and how you control them. It supplements our Privacy Notice.

Wherever you are, you can accept all, reject all, or choose category by category, and you can change your mind at any time using Cookie Preferences in the footer of every page. Rejecting is as easy as accepting.

What happens before you choose depends on where you are. In the European Economic Area, the United Kingdom, Canada and some parts of the United States, only strictly necessary technologies run automatically — everything else waits until you allow it. Elsewhere in the United States, analytics and advertising technologies may run when you arrive, and you can switch them off at any time using the same control.

You do not have to rely on us detecting where you are. We work out which setting to apply from your internet connection, which is not always accurate. Whatever we detect, you can open Cookie Preferences at any time and set every category yourself, and we will keep that choice. Under our Conditions of Use, you agree to provide us with accurate information, including where you are visiting from so we can apply the appropriate settings for your selection.

↑ Back to top

Where you are determines which law applies to these technologies, and we have set the site up accordingly:

  • European Economic Area — we ask for your consent before storing or reading anything non-essential on your device, under the ePrivacy rules, and we rely on consent under Article 6(1)(a) of the GDPR for the processing that follows.
  • United Kingdom — we ask for your consent before storing or reading anything non-essential on your device, under regulation 6 of the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.
  • Canada — we ask for your consent before storing or reading anything non-essential on your device, under Canadian federal and provincial privacy law, including Quebec’s Law 25.
  • United States — there is no single national rule. In some states we ask first; in others, advertising and analytics technologies may run when you arrive and you can opt out at any time using the controls below. Cookie Preferences shows the setting that applies to you.

↑ Back to top

Cookies are small text files stored on your device. We also use similar technologies including pixels, web beacons, embedded scripts, software development kits and local storage. In this notice we call them all “cookies.”

Cookies set by us are first-party. Cookies set by another company through our site are third-party; that company can often recognize your device across other sites too.

↑ Back to top

Category What it does Runs without consent?
Strictly necessary Makes the site work: your session, your cart, checkout, security, load balancing, and remembering your cookie choices Yes — the site cannot work without these, and they cannot be switched off
Functional Remembers preferences and enables features such as reviews, accessibility tools and chat No
Analytics and performance Tells us how people use the site so we can improve it No
Advertising and targeting Lets us and our partners show you our ads on other sites and apps, and measure whether they worked No

↑ Back to top

The current list is in Cookie Preferences. Open Cookie Preferences in the footer of any page to see every technology in use on the site you are on, with its name, its purpose and how long it lasts. You do not need to accept anything to look.

We keep the list there rather than in this notice for a reason: our websites do not all run the same technologies, and the list changes when we add or remove one. A list published here would be a snapshot, and a snapshot goes out of date. The list in Cookie Preferences is generated from the site you are actually visiting.

Who we work with on advertising

These are the companies we use for advertising and measurement across our sites. They may set cookies or receive information about your activity when you allow advertising technologies:

  • Google (Google Ads, Floodlight, Google Analytics, Google Tag Manager)
  • Meta
  • TikTok
  • Microsoft Advertising
  • Pinterest
  • Spotify
  • Amazon Advertising
  • 6sense
  • 506
  • Retail media networks, including Instacart and Walmart Connect

Each of these companies handles the information it receives under its own privacy notice. What we share with them, and your right to stop it, are described in our Privacy Notice and, if you are in the United States, in our California Privacy Notice and U.S. State Privacy Notice.

Our store platform (Shopify), our marketing platform (Klaviyo), our consent tool (TrustArc), our reviews tool (Yotpo) and our accessibility tool (UserWay) also set cookies. Those are listed in Cookie Preferences alongside the rest.

↑ Back to top

  • Our preference center — Cookie Preferences in the footer of every page. Accept all, reject all, or choose by category.
  • Global Privacy Control — if your browser sends a GPC signal, we treat it as an opt-out of targeted advertising and of the sale or sharing of your personal information, including where you have previously accepted cookies. This matters most in the United States. Where we ask for your consent first, you do not need it, because nothing non-essential runs unless you agree in the first place.
  • Your browser — most browsers let you block or delete cookies. Blocking strictly necessary cookies will stop parts of the site working.
  • Industry tools — participating advertising companies offer their own opt-outs:
  • Mobile devices — use “Limit Ad Tracking” on iOS or “Opt out of interest-based ads” on Android.

Your choices are stored in a cookie on the browser and device you make them on, so you will need to set them again on each browser and device you use, and if you clear your cookies.

↑ Back to top

The controls above work everywhere, but the default is not the same in every region:

  • European Economic Area, United Kingdom, and Canada including Quebec — nothing beyond strictly necessary runs until you agree. Every optional category starts switched off.
  • Parts of the United States — nothing beyond strictly necessary runs until you agree. Every optional category starts switched off.
  • Elsewhere in the United States — advertising and analytics technologies may run when you arrive, and you can switch them off at any time.
  • California and other U.S. states with privacy laws — separately from the cookie settings above, you can opt out of the sale or sharing of your personal information and of targeted advertising at any time, using Do Not Sell or Share My Personal Information, Cookie Preferences, or a browser signal such as Global Privacy Control. Allowing cookies does not give up that right, and a Global Privacy Control signal is treated as an opt-out even if you accepted cookies earlier.
  • Anywhere else — the same controls are available to you, whether or not local law requires them.

How we decide which setting applies. We work this out from your internet connection. That is reasonably accurate for countries and less accurate for states and provinces, so it may not match where you actually are. You can always open Cookie Preferences and set each category yourself, whatever we detected. Under our Conditions of Use, you agree to provide us with accurate information, including where you are visiting from so we can apply the appropriate settings for your selection.

↑ Back to top

Our sites do not respond to Do Not Track browser signals, because no common standard for them has been adopted. We do respond to Global Privacy Control, as described above. Where we ask for your consent before anything non-essential runs, your consent choices govern regardless of either signal.

↑ Back to top

We update this notice when the technologies we use change. The last updated date at the foot of this page shows when we last did.

↑ Back to top

Beyond Meat, Inc., Attn: Privacy, 888 N. Douglas Street, Suite 100, El Segundo, CA 90245, USA  |  privacy@beyondmeat.com  |  866-756-4112

↑ Back to top

If you need this notice in a different format because of a disability, tell us using the details above and we will find a way to get it to you.

Effective date: 1 September 2026  ·  Last updated: 1 September 2026  ·  Ref: BYND.7.1.1

Conditions of Use

Please read this carefully. It contains important information about your rights and obligations, and it limits what you can recover from us. It requires most disputes to be resolved by individual arbitration rather than in court, and it waives your right to take part in a class action. You can opt out of arbitration within 30 days — see Resolving disputes.

These Conditions of Use govern your access to and use of every website, application and online service operated by Beyond Meat, Inc. (“Beyond Meat,” “we,” “us” or “our”), including beyondplantprotein.com, beyondmeat.com and its regional versions, and beyondimmerse.com. We call these the “Sites.”

Buying from us is governed by a separate document. If you place an order, our Terms of Sale govern that purchase. They are part of these Conditions of Use and are incorporated into them — see Buying from us.

Contents

↑ Back to top

1. Your agreement with us

These Conditions of Use are a binding agreement between you and Beyond Meat. You accept them when you tick the box that says you agree, when you create an account, when you place an order, or when you otherwise use the Sites.

If you do not agree to them, do not use the Sites.

↑ Back to top

2. Who may use the Sites

You may use the Sites only if you are 18 or older and able to enter into a binding contract. The Sites are intended for people in the United States.

The Sites are not directed to children, and we do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will delete it.

↑ Back to top

3. What you may do with the Sites

We give you a personal, non-exclusive, non-transferable and revocable right to use the Sites for your own personal, non-commercial purposes. That is the whole of the permission we give you; every other right is reserved to us and to our licensors.

You may print or download one copy of a reasonable number of pages for your own personal use. Your browser may cache pages, and your device may hold temporary copies while you view them. You may use any sharing feature we build in the way it is designed to be used. You may not do anything else with the material on the Sites without our written permission.

You must not remove any copyright or trademark notice, use an image or video separately from the text it appears with, or use any part of the Sites commercially.

↑ Back to top

4. Information you give us

You agree that the information you give us is true. That includes your name, contact details, delivery address, payment details and the location you tell us you are in.

Some things we do depend on where you are — which privacy rights apply to you, which cookie settings we apply, and where we can ship. We work your location out from your internet connection, and that is not always right. It is often wrong at state level, and it can be wrong at country level if you use a VPN, a corporate network, or a privacy relay built into your browser or phone.

So if the setting we have applied does not match where you actually are, you can change it yourself. Open Cookie Preferences in the footer of any page and set each category the way you want it. We will keep your choice, whatever we detected.

↑ Back to top

5. Accounts and passwords

You may need an account to buy from us or use some features. Keep your account details accurate and up to date, keep your password to yourself, and tell us straight away if you think someone else has got into your account. Your account is personal to you and you are responsible for what happens under it.

We recommend using a password you do not use anywhere else.

We may disable a username or password at any time if we reasonably believe it is being misused or that you have broken these Conditions.

↑ Back to top

6. Things you must not do

You must not use the Sites in any way that breaks the law, and you must not:

  • Impersonate anyone, or misrepresent who you are or who you are connected with.
  • Scrape, crawl or harvest anything from the Sites using any automated means, except that public search engines may index publicly available pages. We may withdraw that permission.
  • Collect personal information about anyone else from the Sites.
  • Send spam, chain messages or unsolicited marketing through the Sites.
  • Introduce a virus, worm, trojan or anything else designed to do harm.
  • Attack the Sites, including by denial-of-service, or try to get access to any part of our systems you are not meant to reach.
  • Overload the Sites, or interfere with anyone else's use of them.
  • Get around any measure we use to restrict access to or use of the Sites.
  • Use the Sites for any commercial solicitation.

↑ Back to top

7. Reviews, photos and anything else you post

Where we let you post something — a product review, a rating, a photo, a comment, a competition entry — we call it your “Contribution.”

Reviews are public. Anyone can read them.

You keep ownership of your Contribution. You give us and our affiliates and service providers, and their and our licensees, successors and assigns, a worldwide, non-exclusive, royalty-free, sublicensable and transferable right to use, reproduce, modify, adapt, publish, translate, display and distribute it, in connection with our business and our products. That right continues after you stop using the Sites.

When you post something, you promise that it is yours to post, that you have the right to give us that permission, and that it does not break these Conditions or anyone else's rights.

Your Contribution must not be unlawful, defamatory, obscene, harassing, hateful or discriminatory; must not infringe anyone's intellectual property, privacy or publicity rights; must not impersonate anyone; and must not be commercial advertising.

If we want to use your name, image or likeness in advertising, we will ask you separately. This section does not give us that permission.

↑ Back to top

8. Our right to remove content and suspend access

We may remove or refuse to post any Contribution, take whatever action we think is appropriate about it, suspend or end your access to the Sites, and cooperate with law enforcement or a court order.

We do not review everything before it is posted, and we cannot promise to remove objectionable material quickly. We are not responsible for what other people post.

↑ Back to top

If you believe something on the Sites infringes your copyright, send us a notice containing:

  • Your physical or electronic signature, or that of someone authorized to act for you.
  • Identification of the work you say has been infringed.
  • Identification of the material you say is infringing, and enough detail for us to find it.
  • Your address, telephone number and email address.
  • A statement that you believe in good faith that the use is not authorized by the copyright owner, its agent or the law.
  • A statement that the information in your notice is accurate and, under penalty of perjury, that you are authorized to act for the owner.

Send it to legal@beyondmeat.com or to the postal address in How to contact us, marked for the attention of our copyright agent. We end the accounts of repeat infringers.

↑ Back to top

10. Our intellectual property

The Sites and everything on them — text, images, video, audio, software, design, and the way it is all put together — belong to us or to our licensors and are protected by intellectual property law. Our names, logos, product names and slogans are our trademarks. You may not use them without our written permission. Other companies' trademarks belong to them.

If you send us an idea or a suggestion about our products or the Sites, you agree we may use it without owing you anything and without any obligation of confidence.

↑ Back to top

11. Links and third-party content

The Sites link to places we do not control, including social media platforms and marketplaces. We do not endorse them and we are not responsible for them. If you follow a link, you do so at your own risk and under that site's own terms and privacy notice.

You may link to the home page of a Site as long as you do it fairly and lawfully and do not suggest we endorse you. Do not frame our pages or present them as part of your own site. We may withdraw permission to link at any time.

↑ Back to top

12. Information on the Sites

We try to keep the Sites accurate and current, but we do not promise that everything on them is complete or up to date, and we are under no obligation to update it.

Always read the label. Product packaging carries the authoritative ingredient, nutrition, allergen and handling information for what you actually receive, and it may differ from what the Sites show. Images are examples.

↑ Back to top

13. Buying from us

Everything you buy from us is governed by our Terms of Sale, which are incorporated into these Conditions of Use. If anything in the Terms of Sale conflicts with these Conditions in relation to a purchase, the Terms of Sale govern that purchase.

Where we run a promotion, competition or giveaway, its own rules apply in addition to these Conditions and are incorporated in the same way.

↑ Back to top

14. Privacy

Our Privacy Notice explains what we collect, why, who we share it with and what choices you have. Our Cookie Notice explains the cookies and similar technologies we use.

These Conditions of Use do not change anything in those notices, and nothing in this document is a consent to the collection or use of your personal information. Where we need your consent, we ask for it separately.

↑ Back to top

15. Where the Sites are meant to be used

We operate the Sites from the United States and provide them for people in the United States. We do not represent that they are appropriate or available elsewhere. If you use them from somewhere else, you do so on your own initiative and you are responsible for complying with your local law.

↑ Back to top

16. Disclaimer

THE SITES AND EVERYTHING ON THEM ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW WE DISCLAIM ALL WARRANTIES, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT THE SITES WILL BE AVAILABLE, UNINTERRUPTED, SECURE OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE SITES ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. YOU ARE RESPONSIBLE FOR YOUR OWN ANTI-VIRUS PROTECTION.

This section is about the Sites, not about our products. What we promise about the food we sell you is in the Terms of Sale.

THE FOREGOING DOES NOT AFFECT ANY WARRANTY THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW. Some states do not allow the exclusion of certain implied warranties, so some of the above may not apply to you. This gives you specific legal rights, and you may have other rights that vary from state to state.

↑ Back to top

17. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER WE NOR OUR AFFILIATES, LICENSORS, SERVICE PROVIDERS, EMPLOYEES, AGENTS, OFFICERS OR DIRECTORS WILL BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES ARISING OUT OF OR CONNECTED WITH YOUR USE OF, OR INABILITY TO USE, THE SITES — INCLUDING LOSS OF REVENUE, PROFIT, BUSINESS, GOODWILL, DATA OR USE — WHETHER THE CLAIM IS IN CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR ANYTHING ELSE, AND EVEN IF THE LOSS WAS FORESEEABLE.

OUR TOTAL LIABILITY ARISING OUT OF OR CONNECTED WITH YOUR USE OF THE SITES WILL NOT EXCEED THE GREATER OF ONE HUNDRED DOLLARS ($100) OR THE AMOUNT YOU PAID US IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.

This limit does not apply to our gross negligence or willful misconduct, or to death or personal injury caused by a product you bought from us. Nor does it affect any liability that cannot be excluded or limited under applicable law.

Some states do not allow the exclusion or limitation of incidental or consequential damages, so some of the above may not apply to you.

↑ Back to top

18. Your indemnity to us

You agree to defend, indemnify and hold harmless Beyond Meat, its affiliates, licensors and service providers, and their and our officers, directors, employees, contractors and agents, against any claims, liabilities, damages, losses, costs and expenses (including reasonable legal fees) arising out of your breach of these Conditions of Use, your use of the Sites, or your Contributions.

This does not require you to indemnify us against our own negligence or willful misconduct.

↑ Back to top

19. Governing law

These Conditions of Use, and any dispute arising out of or relating to them or to the Sites, are governed by the laws of the State of California, without giving effect to any conflict-of-laws rule. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

For any dispute that is not subject to arbitration under Resolving disputes, you and we agree to the exclusive jurisdiction and venue of the state and federal courts in Los Angeles County, California.

↑ Back to top

20. Resolving disputes

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS. IT REQUIRES MOST DISPUTES BETWEEN YOU AND US TO BE RESOLVED BY INDIVIDUAL ARBITRATION RATHER THAN IN COURT, AND IT WAIVES YOUR RIGHT TO TAKE PART IN A CLASS ACTION. YOU CAN OPT OUT WITHIN 30 DAYS AND STILL USE THE SITES AND BUY FROM US.

Talk to us first

Most problems can be sorted out quickly. Before starting an arbitration, you must send us a Notice of Dispute, and we must send you one before starting an arbitration against you.

A Notice of Dispute must be individual to you and must include: your name, your postal address and email address, your order or account reference if you have one, a description of what the dispute is about, and the specific relief you are asking for. You must sign it personally. A form completed and submitted on your behalf in identical terms with other people's is not a Notice of Dispute and does not start the clock.

Send it to legal@beyondmeat.com or to the postal address in How to contact us, marked “Notice of Dispute.” Either of us may ask for an individual telephone conversation to try to resolve it, and both of us agree to take part in good faith.

Neither of us may start an arbitration until 60 days after the Notice of Dispute is received. Any limitation period is paused while that 60 days runs.

Arbitration

If we cannot resolve it, any dispute between you and us, whether based on contract, statute, consumer protection law, tort, fraud or anything else, and whether it arose before, arises now or arises in the future, will be resolved by final and binding individual arbitration, and not in court.

The arbitration will be administered by the American Arbitration Association under its Consumer Arbitration Rules in effect at the time, and, where they apply, its Mass Arbitration Supplemental Rules. The Federal Arbitration Act governs this section. The arbitration will be held in the county where you live, or by telephone, videoconference or written submission if you prefer. One arbitrator will decide it, may award any relief a court could award you individually, and must give a written decision. Judgment on the award may be entered in any court with jurisdiction.

We will pay your arbitration filing fee and the arbitrator's fees for an individual arbitration you bring, except where your claim is frivolous or where you did not first send a Notice of Dispute that meets the requirements above. Each of us pays our own lawyers, unless a statute entitles you to recover fees.

Class action waiver

YOU AND WE EACH AGREE TO BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE PROCEEDING, AND NOT IN A PRIVATE ATTORNEY GENERAL CAPACITY. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS OR PRESIDE OVER ANY CLASS OR REPRESENTATIVE PROCEEDING.

If this class action waiver is held to be unenforceable as to any claim, then the whole of this arbitration agreement is void as to that claim, and that claim will be decided in court under Governing law. The rest of this arbitration agreement continues to apply to every other claim. A court, not an arbitrator, decides whether this class action waiver is enforceable.

If many similar claims are filed at once

If 25 or more Notices of Dispute or arbitration demands raising substantially the same issues are filed within 90 days by or with the coordination of the same lawyer or firm, the following applies, so that the claims can be dealt with properly rather than by weight of numbers.

  • You and we will each select up to ten claims to be arbitrated first, as bellwethers. Each is decided individually, on its own facts.
  • The remaining claims are paused. Every limitation period is paused with them, so nobody loses a claim by waiting, and any filing fee already paid is preserved.
  • After the bellwether decisions, you and we will take part in a single mediation in good faith to try to resolve the remaining claims.
  • If that does not resolve them, the remaining claims proceed in further groups on the same basis until they are all decided.

Nothing in this section takes away anyone's right to have their own claim decided individually on its own merits, and no claimant is bound by the outcome of anyone else's bellwether. If a court holds this section unenforceable, it is severed and the rest of this arbitration agreement still applies.

What is not covered

Arbitration is not required for:

  • Small claims. Either of us may bring an individual claim in small claims court if it qualifies.
  • Public injunctive relief. A claim for public injunctive relief may be brought in court. That claim is severed from arbitration and this section does not waive your right to seek it in any forum.
  • Protecting intellectual property and site security. Either of us may go to court for an injunction to stop infringement or misuse of intellectual property, confidential information, or the Sites themselves.

How to opt out

You can opt out of this whole section, including arbitration and the class action waiver, and nothing else changes. You can still use the Sites and buy from us on exactly the otherwise same terms.

To opt out, write to us within 30 days of first accepting these Conditions of Use, at legal@beyondmeat.com or the postal address in How to contact us, marked “Arbitration Opt-Out.” Include your name, your postal address and email address, and a statement that you do not want to resolve disputes with us by arbitration. That is all we need.

If you opt out, disputes between us are decided by the courts in Governing law. If you have opted out of an earlier version of these Conditions, your opt-out still stands and you do not need to do it again.

↑ Back to top

21. Time limit for bringing a claim

Any claim arising out of or relating to the Sites must be brought within one year after it arises, or it is permanently barred, unless the law of your state does not allow that limit, in which case the shortest period your state does allow applies.

↑ Back to top

22. Changes to these Conditions

We may change these Conditions of Use. If we make a material change we will update the date at the foot of this page and post a prominent notice on the Sites, and we will ask you to accept the new version the next time you place an order or sign in.

Changes apply going forward only. They do not apply to a dispute that either of us had already given notice of before the change was posted, and the version you accepted governs anything that happened while it was in force.

↑ Back to top

23. General

Assignment. You may not transfer your rights under these Conditions. We may transfer ours, for example if we sell or reorganize part of our business.

No waiver. If we do not enforce something straight away, that does not mean we have given it up.

Severability. If any provision of these Conditions is held invalid or unenforceable, it is limited or removed to the smallest extent necessary and the rest stays in force. The class action waiver is treated differently and that provision governs.

No third-party beneficiaries. These Conditions are between you and us. They give no rights to anyone else.

Entire agreement. These Conditions of Use, together with the Terms of Sale, the Privacy Notice, the Cookie Notice and any promotion rules, are the whole of the agreement between you and us about the Sites.

Survival. Sections 7, 10, 16, 17, 18, 19, 20, 21 and this section continue to apply after you stop using the Sites.

↑ Back to top

24. How to contact us

Beyond Meat, Inc.
Attn: Legal
888 N. Douglas Street, Suite 100
El Segundo, CA 90245
United States

Email: legal@beyondmeat.com
Customer service: ethanandteam@beyondmeat.com
Phone: 866-756-4112

California residents. Under California Civil Code section 1789.3, you may report a complaint about the Sites to us using the details above, or contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Boulevard, Suite N112, Sacramento, CA 95834, or by telephone at (916) 445-1245 or (800) 952-5210.

↑ Back to top

If you need this document in a different format because of a disability, tell us using the details above and we will find a way to get it to you.

Effective date: 1 September 2026  ·  Last updated: 1 September 2026  ·  Ref: BYND.8.1.1

Terms of Sale

Please read this carefully. It governs everything you buy from Beyond Meat, Inc. (“Beyond Meat,” “we,” “us” or “our”). Two things to know before you order: we cannot accept returns of food products — see If something is wrong with your order, which explains what we do instead — and disputes are resolved by individual arbitration under our Conditions of Use, unless you opt out within 30 days.

These Terms of Sale are part of our Conditions of Use, which govern your use of our websites generally. Where the two differ about a purchase, these Terms of Sale govern.

Contents

↑ Back to top

1. Your order

When you place an order you are making an offer to buy. Our agreement for the sale is made when we send you an order confirmation email, not when you click. Until then there is no contract, and we may decline your order.

We may decline or cancel an order for any reason, including where a product is out of stock, where there is an error in the price or the description, where we cannot process your payment, or where we reasonably believe the order is fraudulent or is for resale. We may also apply quantity limits. If we cancel an order you have already paid for, we refund you in full.

Products are sold for your personal use, not for resale or export.

↑ Back to top

2. Prices, taxes and errors

The price you pay is the price shown when you place your order, as confirmed in your order confirmation email. Prices exclude tax, shipping and handling, which are shown separately in your cart before you pay.

We may change prices at any time. A change only affects orders placed after it.

We are not responsible for pricing or typographical errors. If a product is listed at an obviously incorrect price, we may cancel the order even after confirming it, and we will refund you in full.

↑ Back to top

3. Payment

We must receive payment before we accept your order. When you pay, you confirm that the payment details you give us are true and complete, and that you are authorized to use the payment method.

We do not receive or store your full card number. Our payment processor handles it, and we hold a payment token, the card brand and the last four digits — see our Privacy Notice.

We are not responsible for fees your bank charges you, such as overdraft, insufficient funds, interest or foreign exchange fees.

↑ Back to top

4. Changing or canceling an order

You can cancel at any time before we send your order confirmation email.

After that we usually cannot change or cancel an order, because we begin preparing it for cold-chain shipment quickly. Contact us as soon as you can and we will do what we reasonably can, but we cannot promise it. It is your responsibility to check that your order and delivery details are right before you place it.

If you change your delivery date or address directly with the carrier rather than with us, we are not responsible for product that arrives thawed or unsafe to eat.

↑ Back to top

5. Shipping, delivery and risk of loss

We ship within the continental United States. Shipping and handling charges are shown in your cart before you pay.

We ship frozen and refrigerated products in insulated packaging with dry ice or gel packs. Delivery dates are estimates and are not guaranteed.

Title and risk of loss pass to you when the carrier delivers your order to the address you gave us. We bear the risk while your order is in transit, which is the right way round for perishable food.

If you are not there, the carrier will usually leave the package at your door unless you have given other instructions. Please plan for delivery — the packaging keeps product cold for a limited time only, and you should refrigerate or freeze it as soon as it arrives. Anyone at the delivery address who accepts a delivery is treated as authorized to receive it, and if you nominate someone else to receive it, these Terms of Sale apply to them as they would to you.

If there is a problem with your delivery, tell us within 7 days of the scheduled delivery date.

↑ Back to top

6. Food safety

Inspect your order as soon as it arrives. If anything is damaged, or has arrived warm or thawed, tell us within 3 days of delivery, with photographs and a description, using the details in How to contact us.

Refrigerate or freeze perishable products immediately on delivery. If you refrigerate a product, follow the shelf life on the packaging.

Use a food thermometer. Perishable products should be held at 40°F or below, and our products should be cooked to an internal temperature of 165°F. Do not eat our products raw. Failure to follow safe food handling practice and these temperatures increases the risk of foodborne illness.

If you think a product is not fit to eat, do not eat it — contact us.

Once your order has been delivered, you are responsible for storing, handling, preparing and cooking it safely.

↑ Back to top

7. Allergens

You are responsible for knowing about your own allergies and for reading the label on every product you receive. The packaging carries the authoritative ingredient and allergen information, and it may differ from what our website shows.

We cannot make changes to an order because of an allergy. Orders ship in boxes that may allow contact between products, so we cannot guarantee that a product is free from any particular allergen or from cross-contact.

↑ Back to top

8. If something is wrong with your order

We cannot accept returns or exchanges of food products. That is a food safety rule, not a commercial one — once perishable food has left our cold chain we have no way of knowing how it has been stored, and we will not put it back into circulation.

That does not mean you are stuck with a problem. If you are unhappy with your order for any reason, e.g., it arrived warm, something was damaged or missing, or the product simply was not what you expected — contact our customer service team and we will help.

Email ethanandteam@beyondmeat.com with your order number and, if something arrived damaged or warm, a photograph. Depending on the circumstances we may replace the product at our expense, refund you in full or in part, or give you credit towards your next order. We would rather hear from you than have you go away unhappy.

Please tell us within 7 days of delivery, or within 3 days if the problem is damage or condition on arrival, so we can look into it properly.

Nothing in this section affects any right you have under the law of your state that cannot be excluded.

↑ Back to top

9. Subscriptions and recurring orders

If you start a subscription, this section applies as well as the rest of these Terms of Sale.

What you are agreeing to

A subscription is a recurring purchase that continues until you cancel it. Before you enroll, we show you the amount you will be charged each time, how often you will be charged, and that it continues until you cancel. By enrolling you authorize us to charge your payment method that amount, plus tax and shipping, on that schedule, until you cancel.

Signing up for marketing is not a condition of subscribing, and a subscription price reflects your commitment to buy regularly, not the provision of any personal information.

What we send you

After you enroll we send you a confirmation that sets out what you subscribed to, the recurring amount, how often you will be charged, when the next charge is due, and how to cancel. We keep a record of what you were shown and what you agreed to.

We tell you in advance if the price or frequency of your subscription is going to change, and you can cancel before the change takes effect.

Canceling

You can cancel your subscription at any time, online, in the same place you started it. Sign in, go to your orders, and cancel. It takes effect immediately. You do not have to call us, chat with anyone, or explain why.

You can also pause a subscription or skip a delivery, but those are not the same as canceling and we will not treat them as if they were.

If you cancel after an order has already been processed for shipment, that order still goes ahead and is charged; the cancellation applies to everything after it.

You can also cancel by emailing ethanandteam@beyondmeat.com from the address on your account.

↑ Back to top

10. Discounts and promotions

We sometimes offer discounts, codes and other promotions. Each has its own terms, which we give you when you receive or redeem it.

Unless we say otherwise, a promotion may be used once, by the person it was offered to, cannot be combined with another offer, has no cash value, and is void where prohibited. We may withdraw a promotion, and we may deactivate a code that has been posted to a third-party site.

We offer a discount on your first order when you join our email list. What that means under California privacy law is explained in our California Privacy Notice.

↑ Back to top

11. Product information and availability

We try to describe and picture our products accurately, but we do not guarantee that everything on the site is accurate or current. Images are examples, and the appearance, color and size of what you receive will vary.

The packaging is authoritative. Always read the label, warnings and directions on the product you actually receive before using or eating it.

All products are subject to availability. We may limit quantities, discontinue products, or substitute a product, and we will tell you if we substitute something in your order.

↑ Back to top

12. What we promise about our products

We promise that our products are fit to eat when they leave us, are made and packed to the standards the law requires, and match the description on the packaging.

Beyond that, and to the fullest extent permitted by law, we make no other warranty of any kind, express or implied. Any implied warranty, including merchantability and fitness for a particular purpose, is limited in duration to the shelf life shown on the product packaging.

Our promise does not cover product that has been stored, handled, prepared or cooked other than as the packaging directs, product used after the date on the packaging, or product affected by something outside our control after delivery.

Your remedy is the one described in If something is wrong with your order — replacement, refund or credit, at our election.

SOME STATES DO NOT ALLOW LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY LASTS, SO THE ABOVE LIMITATION MAY NOT APPLY TO YOU. THIS GIVES YOU SPECIFIC LEGAL RIGHTS, AND YOU MAY ALSO HAVE OTHER RIGHTS WHICH VARY FROM STATE TO STATE.

↑ Back to top

13. Disputes, governing law and liability

These are set out in our Conditions of Use and apply to your purchases in the same way:

The limitation of liability does not apply to death or personal injury caused by a product you bought from us. Nothing in these Terms of Sale limits any liability that cannot be limited under applicable law.

SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THOSE LIMITATIONS MAY NOT APPLY TO YOU.

↑ Back to top

14. Events outside our control

We are not liable for failing to perform, or for delay, where the cause is outside our reasonable control, including, without limitation, extreme weather, fire, flood, earthquake, epidemic, war, civil unrest, government action, labor disputes, carrier or cold-chain failure, power or telecommunications failure, and shortages of supply or transport. This does not affect your obligation to pay for product you have received.

If it goes on for more than 30 days, either of us may cancel the affected order and we will refund you for anything you have paid for and not received.

↑ Back to top

15. General

Assignment. You may not transfer your rights under these Terms of Sale. We may transfer ours.

No waiver. If we do not enforce something straight away, that does not mean we have given it up.

Severability. If any provision is held invalid or unenforceable, it is limited or removed to the smallest extent necessary and the rest stays in force.

Entire agreement. Your order confirmation, these Terms of Sale, our Conditions of Use, our Privacy Notice and any promotion rules are the whole of the agreement between you and us about your purchase.

Changes. We may change these Terms of Sale. The version in force when you placed your order governs that order.

Survival. Sections 6, 7, 8, 12, 13 and this section continue to apply after your order is complete.

↑ Back to top

16. How to contact us

Something wrong with an order, or a question about a product or a subscription:
ethanandteam@beyondmeat.com · 866-756-4112

Everything else:
Beyond Meat, Inc.
Attn: Sales, with a copy to Legal
888 N. Douglas Street, Suite 100
El Segundo, CA 90245
United States

California residents. Under California Civil Code section 1789.3, you may report a complaint to us using the details above, or contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Boulevard, Suite N112, Sacramento, CA 95834, or by telephone at (916) 445-1245 or (800) 952-5210.

↑ Back to top

If you need this document in a different format because of a disability, tell us using the details above and we will find a way to get it to you.

Effective date: 1 September 2026  ·  Last updated: 1 September 2026  ·  Ref: BYND.9.1.1